Status
Available
Call number
Collection
Publication
Thousand Oaks, Calif. : Sage Publications, c2000.
Description
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Physical description
xii, 249 p.; 24 cm