Status
Available
Call number
Genres
Collection
Publication
London : Phoenix Press, 2001.
Description
A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals. In each case the purpose has been the same: to capture the essence of a technique so advanced it has changed the style of marketing mix decision making.
User reviews
LibraryThing member Novak
The Find of a Lifetime. A wonderful read of the discovery of Knossos ( the oldest town in Europe) with a civilization dating back to 2500 BC and the Englishman who carried out the dig and mostly financed it from his own pocket. The problem I have with this book is that each time I finish it I start
Show More
it again. I have been reading it for years. Show Less
Subjects
Language
Physical description
x, 278 p.; 24 cm
ISBN
1842122215 / 9781842122211