Description
Learn the ins and outs of managing a successful martial arts school with this practical business guide. Do you dream of opening your own martial arts dojo some day? Are you in the process of planning and building a school? Do you have a school but struggle to run it efficiently and pay the bills? Then Starting and Running Your Own Martial Arts School is for you. This practical business guide teaches you the skills you need to ensure the success of your martial arts business. It includes advice on how to: Build a memorable identity for your school Find funding to get started Unravel government red tape Create a realistic fee schedule Choose a location that will bring students through your door Turn potential students into paying students Hold on to your current students Hire and develop good employees Develop a feeling of financial security Be ready for emergencies Create and run a profitable pro shop Pinpoint and solve problems Starting and Running Your Own Martial Arts School contains proven business advice to help you create the martial arts school you want. This small business book turns time-tested business practices into simple, practical solutions to the business challenges you face every day.… (more)
Library's review
Do you dream of opening your own martial arts school some day? Are you now in the process of planning and building a school? Do you have a shcool but struggle to run it efficiently and pay the bills? Then Starting and Running Your Own Martial Arts School is for you. This practical guide teaches you
Build a memorable identity for your school
Find funding to get started
Unravel government red tape
Create a realistic fee schedule
Choose a location that will bring students through your door
Turn potential students into paying students
Hold on to your current students
Hire and develop good empolyees
Develop a feeling of financial security
Be ready for emergencies
Create and run a profitable pro shop
Pinpoint and solve problems
Starting and Running Your Own Martial Arts School contains proven business advice to help you create the martial arts school you want. It turns time-tested business practices into simple, practical solutions to the business challenges you face every day.
Karen Levitz Vactor has a Bachelor of Science in Business Administration from the University of Arizona and a fourth-degree black belt in Okinawan Shuri-ryu karate. She holds black belt ranking in tae kwon do, kobudo, and jujitsu and has taught karate and kobudo at KoSho Karate San in Tuscon, Arizona. Drawing on her more than thirty-five years of business management and marketing experience, she's created three karate schools, building each to more than 150 students within their first two years. She is a USA Karate Federation national champion and has been listed in Marquis Who's Who in Finance and Industry
Susan Lynn Peterson, Ph.D., is a professional writer and Gold Medallion Book Award finalist. She holds a third-degree black belt in Okinawan Shuri-ryu karate and is a USA Karate Federation national champion. She has studied karate, kobudo, shaolin chuan fa, and tai chi chuan, and has taught karate and kobudo at KoSho Karate San in Tucson, Arizona. Her magazine articles have appeared in Black Belt, New Body, and Fighting Woman News.
Contents
How to use this book
Who is this book for?
How do you use this book?
Section One Starting a successful martial arts school
Chapter One Build a successful marketing identity
Focus on your image-Your school's image; Your own personal image; The image you project
Examine your features-What do you have?-Determine your benefits-What's in it for them?
Develop your marketing identity-Choose a name that reflects your image
Chapter Two Finance your new school
Start with estimates-Start-up capital; Break even point; Your first two years
Discover sources of money available to you-Commercial loans; Govenment loans; Private family loans
Apply for a loan
Chapter Three Lay the business groundwork
Assemble your team of advisors-Accountant; attorney; Banker; Other consultants
Set up the legal form of your business
Put together a professional business plan-Why put together a business plan?; The layer approach; Anatomy of a buisness plan; Double check your plan
Chapter Four Find a location that will work for you
Find a space that will work for you-Choose a good location; Find a real estate agent; Choose the best space; Figre out how much it will cost you
Negotiate a lease you can live with-Basic negotiation principles; Plateau level bargaining; What is a 'fair' contract?; Hazards to avoid in the contract
Lay out your school-Plan your space; Comply with ADA; Comply with your lease; Convey your imge
Chapter Five Take care of red tape
Investigate government requirements-City and County requirements; State requirements; Federal requirements; Ferret out information
Register your school's name
Place your order with the printer
Select insurance-Property insurance; Personal property insurance; Business inerruption insurance; Medical liability insurance; General liability insurance; Other insurance
Unemployment insurance
Workers' compensation insurance
Chapter Six Get ready to take in students
Set up a fee schedule
Set up a contract thwt protects your interests-Contract contents; Release statements; Photo release statements; Make it legal
Take credit cards
Select training equipment
Hire employees-Wages and taxes; Who do you hire?; General guidelines
Prepare for emergencies
Chapter Seven Assemble your advertising tools
Marketing identity
Your slogan
Your logo
Your sign
Business cards
Brochures
Flyers-Event flyers; Feature flyers; Flyer layout
Chapter Eight Create a successful mass marketing program
Mass marketing 101-The pros and cons; The key to mass marketing success
Mass marketing options-Yellow pages listing; Newspaper advertisements; Press releases; Coupon packages Direct mail; A web page; TV or not TV?
Chapter Nine Create a successful direct marketing program
Mrketing to your neighbors
Service and leads clubs
Student referrals
Marketing on the premises-P.O.P. materials; Walk away packet; Your annual advertising plan-The choices; The timing
When is advertising worth it?
Section Two Operating a successful martial arts school
Chapter Ten Sign up new students
Build your business one person at time
Make personnal contact over the phone-Prepare to handle a call; Avoid call enders; Lisen actively; build curiosity through benefits; Get follow up information
Win over yoiuir walk-in customers-Create a strong first impression; Welcome the person ; Show the person around; Match needs to benefits
Master the art of closing-Closing #1 Straightforward; Closing #2 Checklist; Closing #3 Assumptive; Closing #4 Answering objections; Closing #5 The special offer
Get down to the nitty gritty
Follow up, follow up, follow up
Chapter Eleven Keep track of your students
Set up student files
Track student atendance-A manual tracking system; A computerized tracking system
Take in student payments-Set up payment policies; collec payments efficiently; Track student payments
Chapter Twelve Keep track of your money
Balance your daily receipts-Petty cash; Daily balance sheet
Collect your debts
Track accounts payable
Receipts files
Checking account register
Manage your finances-Financial journal; Profit and loss statement; Balance sheet
Learn to keep your own books
Chapter Thirteen Keep them coming back for more
Keep our regular studentss
Keep them interested-Motivation; Children; Parents; Innovation; Consistency
Keep them playing
Keep them working
Keep them loyal-Listen well; Praise well; Correct well; Communicate well
Keep them successful-Build self-esteem; Transcend failure; Set goals; Motivational awards and programs
Keep them a part of the group-Nip discipline problems in the bud; Stay above student society; Make contact; Make the tough choicess; Build community
Keep them safe
Keep them charged up
Keep them paying
Keep your new students
Win them back
Welcome them back
Chapter Fourteen Retailing: Create a successful pro shop
Do you want to have a retail area?-The challenges; The opportunites
Organize your shop as a profit center-Who are your customers?; Take care of the red tape; How much working capital do you need for inventory?
Planning and record keeping-Getting the right products from the right place; The basics of pricing, costs, and profits; Tracking inventory
Creating an effective display-Getting fixtures; Laying out a shop
Day to day management-Ordering; Receiving; Advertising; Sales and customer service; Markdowns; Reordering
Starting small and building
Chapter Fifteen Troubleshoot problems
Step one: Check your goals
Step two: Compile and review releavant statistics
What growth rate do you need?
Calculate your enrollment goal
Minimum required statistics
Step three: Pinpoint and solve problems
Drop-out and attendance problems
Drop-in problems
Closing problems
Payment problems
Per-student income problems
Glossary of business terms
Index
Show More
the skills you need to ensure the success of your martial arts school. It includes advice on how to:Build a memorable identity for your school
Find funding to get started
Unravel government red tape
Create a realistic fee schedule
Choose a location that will bring students through your door
Turn potential students into paying students
Hold on to your current students
Hire and develop good empolyees
Develop a feeling of financial security
Be ready for emergencies
Create and run a profitable pro shop
Pinpoint and solve problems
Starting and Running Your Own Martial Arts School contains proven business advice to help you create the martial arts school you want. It turns time-tested business practices into simple, practical solutions to the business challenges you face every day.
Karen Levitz Vactor has a Bachelor of Science in Business Administration from the University of Arizona and a fourth-degree black belt in Okinawan Shuri-ryu karate. She holds black belt ranking in tae kwon do, kobudo, and jujitsu and has taught karate and kobudo at KoSho Karate San in Tuscon, Arizona. Drawing on her more than thirty-five years of business management and marketing experience, she's created three karate schools, building each to more than 150 students within their first two years. She is a USA Karate Federation national champion and has been listed in Marquis Who's Who in Finance and Industry
Susan Lynn Peterson, Ph.D., is a professional writer and Gold Medallion Book Award finalist. She holds a third-degree black belt in Okinawan Shuri-ryu karate and is a USA Karate Federation national champion. She has studied karate, kobudo, shaolin chuan fa, and tai chi chuan, and has taught karate and kobudo at KoSho Karate San in Tucson, Arizona. Her magazine articles have appeared in Black Belt, New Body, and Fighting Woman News.
Contents
How to use this book
Who is this book for?
How do you use this book?
Section One Starting a successful martial arts school
Chapter One Build a successful marketing identity
Focus on your image-Your school's image; Your own personal image; The image you project
Examine your features-What do you have?-Determine your benefits-What's in it for them?
Develop your marketing identity-Choose a name that reflects your image
Chapter Two Finance your new school
Start with estimates-Start-up capital; Break even point; Your first two years
Discover sources of money available to you-Commercial loans; Govenment loans; Private family loans
Apply for a loan
Chapter Three Lay the business groundwork
Assemble your team of advisors-Accountant; attorney; Banker; Other consultants
Set up the legal form of your business
Put together a professional business plan-Why put together a business plan?; The layer approach; Anatomy of a buisness plan; Double check your plan
Chapter Four Find a location that will work for you
Find a space that will work for you-Choose a good location; Find a real estate agent; Choose the best space; Figre out how much it will cost you
Negotiate a lease you can live with-Basic negotiation principles; Plateau level bargaining; What is a 'fair' contract?; Hazards to avoid in the contract
Lay out your school-Plan your space; Comply with ADA; Comply with your lease; Convey your imge
Chapter Five Take care of red tape
Investigate government requirements-City and County requirements; State requirements; Federal requirements; Ferret out information
Register your school's name
Place your order with the printer
Select insurance-Property insurance; Personal property insurance; Business inerruption insurance; Medical liability insurance; General liability insurance; Other insurance
Unemployment insurance
Workers' compensation insurance
Chapter Six Get ready to take in students
Set up a fee schedule
Set up a contract thwt protects your interests-Contract contents; Release statements; Photo release statements; Make it legal
Take credit cards
Select training equipment
Hire employees-Wages and taxes; Who do you hire?; General guidelines
Prepare for emergencies
Chapter Seven Assemble your advertising tools
Marketing identity
Your slogan
Your logo
Your sign
Business cards
Brochures
Flyers-Event flyers; Feature flyers; Flyer layout
Chapter Eight Create a successful mass marketing program
Mass marketing 101-The pros and cons; The key to mass marketing success
Mass marketing options-Yellow pages listing; Newspaper advertisements; Press releases; Coupon packages Direct mail; A web page; TV or not TV?
Chapter Nine Create a successful direct marketing program
Mrketing to your neighbors
Service and leads clubs
Student referrals
Marketing on the premises-P.O.P. materials; Walk away packet; Your annual advertising plan-The choices; The timing
When is advertising worth it?
Section Two Operating a successful martial arts school
Chapter Ten Sign up new students
Build your business one person at time
Make personnal contact over the phone-Prepare to handle a call; Avoid call enders; Lisen actively; build curiosity through benefits; Get follow up information
Win over yoiuir walk-in customers-Create a strong first impression; Welcome the person ; Show the person around; Match needs to benefits
Master the art of closing-Closing #1 Straightforward; Closing #2 Checklist; Closing #3 Assumptive; Closing #4 Answering objections; Closing #5 The special offer
Get down to the nitty gritty
Follow up, follow up, follow up
Chapter Eleven Keep track of your students
Set up student files
Track student atendance-A manual tracking system; A computerized tracking system
Take in student payments-Set up payment policies; collec payments efficiently; Track student payments
Chapter Twelve Keep track of your money
Balance your daily receipts-Petty cash; Daily balance sheet
Collect your debts
Track accounts payable
Receipts files
Checking account register
Manage your finances-Financial journal; Profit and loss statement; Balance sheet
Learn to keep your own books
Chapter Thirteen Keep them coming back for more
Keep our regular studentss
Keep them interested-Motivation; Children; Parents; Innovation; Consistency
Keep them playing
Keep them working
Keep them loyal-Listen well; Praise well; Correct well; Communicate well
Keep them successful-Build self-esteem; Transcend failure; Set goals; Motivational awards and programs
Keep them a part of the group-Nip discipline problems in the bud; Stay above student society; Make contact; Make the tough choicess; Build community
Keep them safe
Keep them charged up
Keep them paying
Keep your new students
Win them back
Welcome them back
Chapter Fourteen Retailing: Create a successful pro shop
Do you want to have a retail area?-The challenges; The opportunites
Organize your shop as a profit center-Who are your customers?; Take care of the red tape; How much working capital do you need for inventory?
Planning and record keeping-Getting the right products from the right place; The basics of pricing, costs, and profits; Tracking inventory
Creating an effective display-Getting fixtures; Laying out a shop
Day to day management-Ordering; Receiving; Advertising; Sales and customer service; Markdowns; Reordering
Starting small and building
Chapter Fifteen Troubleshoot problems
Step one: Check your goals
Step two: Compile and review releavant statistics
What growth rate do you need?
Calculate your enrollment goal
Minimum required statistics
Step three: Pinpoint and solve problems
Drop-out and attendance problems
Drop-in problems
Closing problems
Payment problems
Per-student income problems
Glossary of business terms
Index
Show Less
Subjects
Genres
ISBN
804834288
Publication
Tuttle Pubishing Tokyo Rutland, Vermont Singapore