Library's review
The martial art of aikido is based on the ancient philosphy of winning without fighting and victory over self. Instead of using your resources for an offensive strike, you concentrate this valuable energy on building your own strengths. In head-to-head competition you seek to take over the power
Global Fortune 400 consultant, Robert Pino shows how companies such as Nike, Adidas, Coca-Cola, Honda, Swatch, Dell, Starbucks, and Sara Lee have used these techniques to prevail over the competiton. Pino's strategies help managers create a vision, build the inner strength of thieir organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses.
Corporate Aikido teaches your corporate tem to utiliize strategic energy more efficiently and creatively. Everyone in the company can become a mster at identifying and unleashing Ki-the company's unique inner strengths-as well as balancing resoureces, positioning and purpose to achieve harmony and growth.
Discover the aikido principles that will reveal your company's inner strengths:
Take the focus off the competition and put it on your company
Use the concept of 'value circles' to gain a holistic view of your products, services, and structure
Learn how strategic freedom can open new markets throiugh existing infrastructures
Integrate your dedication to teh market with the synergy inside your corporation
Become a Master in your industry
Some books tell businessses to go to war. Some tell them to crush competitors, Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.
Robert Pino has over 20 years of international experience in strategic and marketing decision making. He held management positions with Sara Lee and AT Kearney before he founded Robert Pino & Company, strategy consultants with offices in Chicago, Rotterdam, and Hong Kong. His seminars and consulting practice are highly regarded around the world. His clients include executives and managers at a number of the world's largest multinationals and Global Fortune 500 companies.
Robert Pino reveal how companies small adn large can turn the Aikido approach ointo a ppowerful and strategic tool-and open up effective new alternatives to traditional competitive tactics.
'The ancient spirit of Aikido applied to the modern challenges of business can help today's leaders become true masters of the game.'-Jim Collins, Coauthor, Built to Last
'A path-breaking book about business strategy. This book will give business people many exciting ideas about how to deal with the new hypercompetitive world that we all face.'-Richard D'Aveni, Author, Hypercompetition
'These practical insights, expressed provocatively by Robert Pino, will be valuable for cmpanies constructing or reviewing strategies.'-A. Paul Flask, Managing Director, Korn/Ferry International
'Recommended reading for all who want to control their competitive environment.'-Cor Boonstra, CEO, Phillips Electronics
'I highly recommend this book to every reader who does not see business as just passing time, but who sees it as a mental intellectual exercise.'-Ir. K. Vuursteen, Chairman of the Board, Heineken
Contents
Preface
Introduction: What is aikido?
Winning without fighting: The 'Discipline of coordination'
Main sources of inspiration for aikido
Effective discipline for the development, intergration, and utilization of resources
Competing in the next millennium
Part 1: Ai
The effect of competitive strategies is liable to erosion
Traditional competition can lead to a 'Prisoner's dilemma'
From competition to 'convergence'
Competing on two levels: Functional and emotional values
A second value circle comes into focus: Competing in business systems and chains
Make the strengths of your opponent redundant
Integration of both value circles makes it possible to anchor oneself
Information feeds perception and is the driving force behind action
Navigation system
Part 2: Ki
The inner energy, the inner strength of the organization
Leading the opponent
Ki implies a basic mentality of growth, improvement,and deepening
Positive and negative ki
Sprit, mind, and body: A perfect alignment will manifestin breakthroughs
The inner strength can be increased by combining synergy and dedication
The theory of attack and defense
Perception, evaluation, and motivation behind behavior and action
Centralization and coordination
Ki, the life force of the company
Part 3: Do
The way there
Chain Sensei
Being proactive in using the value circles gives control
The discipline
In conclusion
Recommended reading (bibliography)
Index
Show More
and energy of your competitor in order to render his strength obsolete. Now , in Corporate Aikido, Robert Pino shows businesses how to apply the powerful techniques of this ancient art ot the ultra-competitive arena of today's business climate.Global Fortune 400 consultant, Robert Pino shows how companies such as Nike, Adidas, Coca-Cola, Honda, Swatch, Dell, Starbucks, and Sara Lee have used these techniques to prevail over the competiton. Pino's strategies help managers create a vision, build the inner strength of thieir organization, and devise business and marketing plans for making their competitors' strength obsolete, rather than attacking their competitors' weaknesses.
Corporate Aikido teaches your corporate tem to utiliize strategic energy more efficiently and creatively. Everyone in the company can become a mster at identifying and unleashing Ki-the company's unique inner strengths-as well as balancing resoureces, positioning and purpose to achieve harmony and growth.
Discover the aikido principles that will reveal your company's inner strengths:
Take the focus off the competition and put it on your company
Use the concept of 'value circles' to gain a holistic view of your products, services, and structure
Learn how strategic freedom can open new markets throiugh existing infrastructures
Integrate your dedication to teh market with the synergy inside your corporation
Become a Master in your industry
Some books tell businessses to go to war. Some tell them to crush competitors, Corporate Aikido shows you how to achieve powerful results through balance and awareness rather than brute force.
Robert Pino has over 20 years of international experience in strategic and marketing decision making. He held management positions with Sara Lee and AT Kearney before he founded Robert Pino & Company, strategy consultants with offices in Chicago, Rotterdam, and Hong Kong. His seminars and consulting practice are highly regarded around the world. His clients include executives and managers at a number of the world's largest multinationals and Global Fortune 500 companies.
Robert Pino reveal how companies small adn large can turn the Aikido approach ointo a ppowerful and strategic tool-and open up effective new alternatives to traditional competitive tactics.
'The ancient spirit of Aikido applied to the modern challenges of business can help today's leaders become true masters of the game.'-Jim Collins, Coauthor, Built to Last
'A path-breaking book about business strategy. This book will give business people many exciting ideas about how to deal with the new hypercompetitive world that we all face.'-Richard D'Aveni, Author, Hypercompetition
'These practical insights, expressed provocatively by Robert Pino, will be valuable for cmpanies constructing or reviewing strategies.'-A. Paul Flask, Managing Director, Korn/Ferry International
'Recommended reading for all who want to control their competitive environment.'-Cor Boonstra, CEO, Phillips Electronics
'I highly recommend this book to every reader who does not see business as just passing time, but who sees it as a mental intellectual exercise.'-Ir. K. Vuursteen, Chairman of the Board, Heineken
Contents
Preface
Introduction: What is aikido?
Winning without fighting: The 'Discipline of coordination'
Main sources of inspiration for aikido
Effective discipline for the development, intergration, and utilization of resources
Competing in the next millennium
Part 1: Ai
The effect of competitive strategies is liable to erosion
Traditional competition can lead to a 'Prisoner's dilemma'
From competition to 'convergence'
Competing on two levels: Functional and emotional values
A second value circle comes into focus: Competing in business systems and chains
Make the strengths of your opponent redundant
Integration of both value circles makes it possible to anchor oneself
Information feeds perception and is the driving force behind action
Navigation system
Part 2: Ki
The inner energy, the inner strength of the organization
Leading the opponent
Ki implies a basic mentality of growth, improvement,and deepening
Positive and negative ki
Sprit, mind, and body: A perfect alignment will manifestin breakthroughs
The inner strength can be increased by combining synergy and dedication
The theory of attack and defense
Perception, evaluation, and motivation behind behavior and action
Centralization and coordination
Ki, the life force of the company
Part 3: Do
The way there
Chain Sensei
Being proactive in using the value circles gives control
The discipline
In conclusion
Recommended reading (bibliography)
Index
Show Less
ISBN
70502404
Publication
McGraw-Hill