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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier; and not just financially, than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.… (more)
User reviews
I like the last two chapters a lot, on podcasts and voice-first. They have given me ideas, and so this is a good enough reason for me to like this book!
For the rest, I do think he could have gone a bit deeper. I do not
To give Mr. Vaynerchuk his due, he's a
Yes, there were a few interesting insights here and there, but I was constantly distracted from the real life examples of people 'crushing it' by the repetitive reminders that 'oh by the way, they 'crushed it' after reading Gary Vaynerchuk's first version of this book written in 2009'. Maybe they did, maybe they didn't. I care less.
And then there was the 'crushing it' phrase itself. What a tosser.
If you polish your ego regularly on the hour and can think of nothing better than spending 16 hours a day developing your personal brand on social media, look no further than this book. Otherwise, pick the fluff out from between your toes or something else instead.
2 stars - crush him