Hold Me Tightly: Devotions on a Mother's Love

I. CONSUMERS IN THE MARKETPLACE. 1. An Introduction to Consumer Behaviour. II. CONSUMERS AS INDIVIDUALS. 2. Perception. 3. Learning and Memory. 4. Motivation and Values. 5. The Self. 6. Personality and Lifestyles. 7. Attitudes. 8. Attitude Change and Interactive Communications. III. CONSUMERS AS DECISION MAKERS. 9. Individual Decision Making. 10. Buying and Disposing. 11. Group Influence and Opinion Leadership. 12. Family Decision Making. IV. CONSUMERS AND SUBCULTURES. 13. Income and Social Class. 14. Canadian Identity and Subcultures. 15. Age Subcultures. V. CONSUMERS AND CULTURE. 16. Cultural Influences on Consumer Behaviour. 17. The Creation and Diffusion of Culture.