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CSS Library Notes
Ch. 2. Writing Your Book. How to Generate Salable Material --
Ch. 3. Starting Your Own Publishing Company --
Ch. 4. Printing Your Book. The Printing Process, Design, Book Materials --
Ch. 5. Announcing Your Book. Telling the World You Are an Author and a Publisher. Getting Listed --
Ch. 6. What is Your Book Worth? Prices, Discounts, Terms, Collections and Returns --
Ch. 7. Promoting Your Book. Making the Public Aware of Your Book Without Spending for Advertising --
Ch. 8. Who Will Buy Your Book? Distribution Channels --
Ch. 9. Advertising Your Book. Direct Mail, Print, Broadcast --
Ch. 10. Fulfillment. Moving Your Book Out the Door --
Ch. 11. Computers for Book Publishing --
Ch. 12. Coping with Being Published or What Do I Do Now? --
Your Book's Calendar.
FYxxxx
Physical description
Description
In this digital age, self-publishing is an attractive, viable option for many writers -- if they only knew where to start. Dan Poynter demystifies the publishing process, breaking it down into an approachable, step-by-step procedure that anyone with a little time and motivation can easily master. From tips for writing more efficiently to shipping the book out the door, this encyclopedic guide covers everything the author/publisher needs to know, including typesetting, layout, and printing; obtaining an ISBN; forming a publishing company; creating effective press kits; getting marketing and promotional advice; printing on demand, downloading books and e-books; getting the book in stores and catalogs; producing profitable spin-offs such as audio and videotapes, excerpts, and foreign-language editions; and much more.… (more)