On Earth as It Is in Advertising?: Moving from Commercial Hype to Gospel Hope

Most everyone is aware of the manipulation and seductive power of advertising. On Earth as It Is in Advertising? shows how that actually happens--not merely psychologically and financially, but also spiritually. Sam Van Eman reveals how advertising attempts to mimic the gospel message by wrongly defining human identity and promising to fulfill essential human needs. According to Van Eman, advertising confuses viewers about three primary things: who they are and what they are worth, what they need as human beings, and how they ought to care for others. This is an ideal book for college students who are establishing their spending habits and for the campus workers who counsel them. It will also intrigue anyone concerned about Christianity and culture, advertising, or popular media and entertainment.… (more)