Business strategy : selected readings

by H. Igor Ansoff

Paperback, 1969

Call number

658.008

Publication

Harmondsworth : Penguin, 1969.

Description

Composite work on problems of business organization and management in the USA, with particular reference to decision making and business strategy formulation - covers theoretical aspects, the impact of technological change and automation, the business environment, aspects of and trends in scientific management techniques, monopolys, innovation, industrial research, etc., and includes behavioural case studies of firms in France, the UK and the usa.

DDC/MDS

658.008

Physical description

388 p.; 18 cm

ISBN

0140800727 / 9780140800722

Language

Page: 0.1117 seconds