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From one of the greatest French philosophers of the 20th century, comes a seminal study and critique of propaganda. Taking not only a psychological approach, but a sociological approach as well, Ellul's book outlines the taxonomy for propaganda, and ultimately, it's destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine. "A far more frightening work than any of the nightmare novels of George Orwell. With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles "The theme of Propaganda is quite simply . . . that when our new technology encompasses any culture or society, the result is propaganda . . . Ellul has made many splendid contributions in this book."--Book Week… (more)
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Ellul sees “information” as an essential element of propaganda, which must “have reference to political or economic reality” to be credible. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes of those who constitute public opinion.”
Ellul sees propaganda as fundamentally undemocratic and based on need—need on the part of large institutions, which must channel and shape opinion toward what they can provide—and on behalf of the propagandee, who finds support and validation through propaganda. “…information actually generates the problems that propaganda exploits and for which it pretends to offer solutions,” he says. If the government can’t follow opinion, then opinion must follow the government.
Ellul points out that modern institutions invest billions of dollars and years of work in making sophisticated arrangements; public opinion simply cannot be allowed to interfere with these arrangements. Instead, opinion must be shaped. Concentrated ownership of mass media makes this possible by providing a relatively small range of opinion, with constant repetition and reinforcement of messages. Integration propaganda provides the context and backdrop, while agitation propaganda provides the motive force when needed.
Though this book was written over forty years ago, I found it to be prescient in many ways. Ellul died in 1994, just as the Internet was taking off as a popular vehicle. It would be interesting to know how he might see the Internet’s role in detracting from or reinforcing the effects of propaganda.