Status
Available
Genres
Collection
Publication
New York : W. W. Norton & Co., c2011.
Description
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Media reviews
Implicit in "Microstyle" is the faith that you can say a lot in relatively few words, imply even more and broaden the effect still further by immersing the reader in the depths of connotation and feeling.
The New York Times
Christopher Johnson’s lively first book, “Microstyle: The Art of Writing Little,” is a work of pop linguistics that doesn’t have much that’s blindingly new to say. That is, it synthesizes a wide range of current thinking from recent books about grammar, branding, cognitive science and Web
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theory. But it does so with intelligence and friendly wit. Show Less
User reviews
LibraryThing member HadriantheBlind
Very interesting and quick read. How to get yourself heard quickly and effectively - be personal, be brief, be interesting, be relevant.
LibraryThing member lovelylime
This is a must read for people interested in language, and of course, writers.
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why
It's really quite brilliant, the author really takes in account the different social aspects--mostly on the web, all the while covering things like the elevator pitch and company names. It really goes into the reasons why
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we like the simple things we do--like Coca-Cola. Show Less
LibraryThing member zot79
This is a book about finding the crunchy hidden meanings of words and phrases and then using them to efficiently deliver a message. Most of the examples are from advertising or headlines, with a few movie and book titles thrown in. Then again, it's not so much a book about how to do that as it is a
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book about how others have done it. In that sense, it's not very successful. On the other hand, for anyone that loves words and writing and wants to think a little deeper about how words work, it's an interesting, light read. Show Less