Bias : A CBS insider exposes how the media distort the news

by Bernard Goldberg

Hardcover, 2002




Washington, DC : Lanham, MD : Regnery Pub. ; Distributed to the trade by National Book Network, c2002.


In his nearly thirty years at CBS News, Emmy Award winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: to provide objective, disinterested reporting. Again and again he saw that the news slanted to the left. For years, Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, breaking ranks and naming names, he reveals a corporate news culture in which the closed-mindedness is breathtaking and in which entertainment wins over hard news every time.

User reviews

LibraryThing member kkirkhoff
Bernard Goldberg spent twenty-eight years as a reporter for CBS. His book shows how the media unintentionally impose a liberal bias when reporting the news. He is quick to point out that for non-social issues like plane crashes or September 11 the media does a superb job. The bias comes out in their coverage of social issues. Several reasons support this feeling.

- A large majority of the press are Democrats compared with around 20% of the general population.

- When getting opinions on various news stories, they consult known liberal groups, but no conservative groups.

- They socialize and work with like-minded people, therefore, they view their stances as normal.

Their bias comes out in a distortion of facts, how people are portrayed in the news, and words used to describe ideas that do not match their own. Politicians are labelled "conservative" or "right-wing", but none are labelled "liberal" or "left-wing". Various conservative/Republican platform planks are schemes or something that has a negative connotation.
It was interesting how the media (60 Minutes in particular), who have no problem exposing corruption and questionable behavior, reacted with disdain, denial, and vindictiveness when Goldberg turns the tables. It was obvious to me that those who dish it out, can't take it.

The topics that he feels are subjected to this bias are the homeless, AIDS, men, terrorism, and race. This was very interesting because he would make a point and counter it with a "what if" scenario. For instance, Katie Couric jokingly asks if a jilted bride considered castration as a suitable remedy for the groom. Goldberg counters that with "what if" Matt Lauer were interviewing a groom in a similar situation. What if Lauer had mentioned cutting off the bride's breasts as a remedy? All Hell would break loose. Women's groups would be calling for his abusive-violence-against-women's head.

I would definitely recommend this book to anyone who rolls their eyes at the very thought of a media bias. It was eye-opening, and I'll never watch network news the same way again. Come to think of it, I never watch network news anyway. Oh well, no great loss.

By the way, Bernard Goldberg has never voted for a Republican, and voted for Bill Clinton twice.
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LibraryThing member alexgieg
To have militant politics, militant judges and militant NGOs is bad enough, but to have militant journalists is simply ridiculous. Goldberg thus shows that liberals not only think wrong, they also do wrong, and worse, they do wrong where they shouldn't "do" anything at all. No wonder most americans distrust Big Media...
LibraryThing member ague
Interesting reading. I read it after Dan Rather had been dismissed from CBS news for poor journalism. The book was apparently written before then. It was very interesting that Bernard Goldberg came close to losing his pension because of criticizing CBS for having a liberal bias in the Wall Street Journal editorial pages. This brought him the wrath of Dan Rather. Goldberg may have had the last laugh as Dan Rather was eventually fired for using a forged document against President George W. Bush on the CBS news. The main point: our hard news should be fair, balanced, and unbiased.… (more)
LibraryThing member mramos
Bernard Goldberg is a liberal and an Emmy Award-winning broadcast journalist that worked for CBS for decades. This book is his expose of his fellow reporters' liberal bias that led to his own ostracism and rejection. Mr. Goldberg offers examples of how media interpretations of current events affect social climate of the country. This book is as timely as the Op-ed pieces Mr. Goldberg wrote when he was still on the CBS payroll. Everyone has a right to their opinion, but not when reporting the news. Our news is supposed to be objective. If they wish to give their own opinions, they should be commentators. I agree with the other reviews that state that this book is a solid indictment of the mainstream media's bias. We should demand that all news media returns to reporting facts and focus on being fair, balanced and objective.… (more)
LibraryThing member jpsnow
More than anything else, Goldberg fights back full-throttle at "The Dan." His case that the media has a liberal bias is clear, and he tempers it appropriately with discussion of the underlying dynamics and the (perhaps even scarier fact) that such bias is mostly unconscious.
LibraryThing member br77rino
For me, this was the first book to really lay out the bias in the news media. I consider it the godfather of the raft of such books that came out in the years immediately following it. It opened the floodgates and led the way to a conservative activism that in turn led to the tea parties.
LibraryThing member chichikov
A short account of Goldberg being blackballed from the MSM because he grew more conservative.
LibraryThing member JCO123
Nothing Rush hasn't pointed out already, but now it's an ''insider'' saying it, so people are listening.



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