When MBAs rule the newsroom : how the marketers and managers are reshaping today's media

by Doug Underwood

Hardcover, 1993

Status

Available

Genres

Publication

New York : Columbia University Press, c1993.

Description

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Language

Barcode

7761
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