Status
Available
Publication
Boston, Little, Brown [1974]
Description
Stanley Marcus spent most of his life helping to create the retail enterprise Neiman Marcus, and his business philosophies remain an important part of the training of the store's personnel. This is both a portrait of a man and a celebration of the store that is a well-known landmark in Texas.
User reviews
LibraryThing member AlexTheHunn
Stanley Marcus writes an insightful story of Nieman Marcus as a leader among stores that cater to discerning shoppers. Marcus pitches his store as one that did not necessarily aim for the wealthy, but more for the discriminating and savey shopper - many of whom were wealthy. Marcus was a brillian
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man who knew how to sell; more importantly he knew how to educate and lead his customers into cultivated tastes that his store would satisfy. Show Less
LibraryThing member GTTexas
A very interesting biography of a most interesting man. A few surprises, to me at least, and a healthy history of the famous store in Dallas.