New Hyde Park, N.Y., University Books 
A detailed study of the various sources and biological and emotional uses of color in all phases of human existence by a leading researcher in the field.
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Birren prescribes his color theory to governments, school, the armed forces, to architects, to industry and commerce. When green felt-topped billiard talbes sold slowly, he increased their rate of sale by changing the color of felt to a soft purplish tone. In Southern textile mills, Birren reduced fatigue by giving workers light green end-walls.The book has becoe the standard reference work on color psychology.
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