During his years as a senior executive at Starbucks, Behar helped establish the Starbucks culture, which stresses the importance of people over profits. Now he reveals the ten principles that guided his leadership--and not one of them is about coffee.--From publisher description.
The only redeemable parts of this book were when he was talking about actual events that happened at Starbucks. Unfortunately, he would spend three pages lecturing on how important it is to listen to people and then one paragraph on a related Starbucks vignette. This book would have been much more effective if the ratio had been switched. Even the tragic Starbucks shooting was summarized in two paragraphs. Unbelievable.
It also kind of read like Starbucks propaganda. Here's one sentence about a mistake we made, but here's a whole paragraph about how we're so amazing that we fixed it. Starbucks employees might enjoy reading it, but the rest of you will probably find yourself rolling your eyes a bit.