Status
Publication
Description
The story of how Pacific Coast Feather Companybecame a leader in the international bedding industryspans more than 120 years and four generations offamily ownership. Since entering the feather businessin Germany in 1884, the Hanauer family has overcomeobstacles through perseverance and the uniqueabilities and goals of each generation.Duck and goose feathers were traditionally utilizedfor manufacturing bedding and furniture in Europe,and the trade remained essentially unchanged forcenturies. The Second World War, the outdoorrecreationboom of the 1960s, and the concurrentdiscovery and embrace of the down comforterbeyond northern and central Europe ignited theindustry. The sourcing of bedding materials evolvedinto a global enterprise, while down has becomeuniversally recognized as the premium ingredientfor comfort.Pacific Coast Feather Company not only tookadvantage of industry change but also instigated newthinking and played a fundamental role in shapingthe bedding industry of today. This process wasneither easy nor smooth, as each generation ofleadership faced significant challenges. The storyof how Pacific Coast Feather met these challengesoffers insight into how the company evolvedby incorporating accident, chance, long-standingcontinuities, and radical new ideas.The Pacific Coast Feather Story contains rarehistorical images as well as striking black-and-whiteart photography by award-winning photographerSue Leland.… (more)