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A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally. Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.… (more)
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My objections to "The Lexus and the Olive Tree" are due, perhaps, to the tempremental differences between myself and Mr. Freidman. Freidman, a midwesterner, seems to be a born optimist, something my Yankee constitution just can't abide. As a lefty, I'm much more likely to see unbridled capitalism's downsides than its promieses, and while Freidman moved me to reconsider some of my positions, I don't know if he's convinced me. His enthusiasm for technology hasn't aged well, either, considering that "Lexus" was written ten years ago and the internet has since been done to death in about a trillion uninspired trend pieces. The Friedman of the late nineties would doubtless be disappointed to know that these days it's used mostly as a conduit for pictures of cute cats and scads of hardcore pornography. Friedman's America-centric, which I can forgive, and an inveterate name-dropper, which is somewhat less forgivable. What really worries me, though, is that even though Friedman's a tolerable writer with a clear, friendly tone, he's awful at coining phrases and drawing visual comparisons in his arguments, even though it's clear that he very much enjoys doing both of these things. George Orwell would argue that this is a sign of a disordered mind or a lousy argument. I am betting that Freidman's just a writer whose arguments are better than his metaphors. "The Lexus and the Olive Tree" is, despite its faults, recommended to those who want to know what to say the next time the G-word comes up in conversation.
Considering how of-the-moment it was in say 1999, I'm not sure how well it's aged. Needs another read.
A big minus of the