Marketing for Health Care Organizations

by Philip Kotler

Other authorsRoberta N. Clarke
Paper Book, 1987

Status

Available

Call number

ISMC Library - W 74 K87m 1987

Tags

medical care and marketing, social service and marketing, health services administration, marketing of health services, marketing, marketing and health facilities

Publication

Englewood Cliffs, N.J. : Prentice-Hall

ISBN

9780135575628

Local notes

Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.

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