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Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.… (more)
Local notes
Nuts? ... you decide -- Goliath meets David -- The battle heats up -- A maverick emerges -- Flying in the fact of conformity -- "Professionals" need not apply -- Kill the bureaucracy -- Act like an owner -- Learn like crazy -- Don't fear failure -- One great big family -- Keeping the spirit alive -- The art of celebrating milestones -- Celebrating people with big hearts -- Still nuts after all these years -- Luv -- Compassion for the community -- Unconventional advertising -- Customers come second -- Employees come first -- Leaders leading leaders -- Leadership from the inside out -- Go nuts!