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This book challenges our age-old assumption that trust is merely a soft, social virtue, and instead demonstrates that it is a hard-edged, economic driver--a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. CEO Covey informs readers how to inspire lasting trust in their personal and professional relationships, and in so doing to create unparalleled success and sustainable prosperity in every dimension of life. He shows business, government, and education leaders how to quickly and permanently gain the trust of their clients, coworkers, partners, and constituents. Like a ripple in the pond, trust begins within each of us personally, continues into our relationships, expands into our organizations, extends into our marketplace relationships, and ultimately encompasses our global society. Covey presents a road map to establish trust on every level, build character and competence, enhance credibility, and create leadership that inspires confidence.--From publisher description.… (more)
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How trust affects the trajectory and outcome of our lives -- both personally and professionally -- and what we can do to change it.
Nothing Is as Fast as the Speed of Trust
You Can Do Something About This!
The First Wave -- Self Trust
The Principle of Credibility
Beyond "ethics": Why personal credibility is the foundation of all trust and how to create it.
The 4 Cores of Credibility
Core 1 -- Integrity
Are You Congruent?
Core 2 -- Intent
What's Your Agenda?
Core 3 -- Capabilities
Are You Relevant?
Core 4 -- Results
What's Your Track Record?
The second wave -- relationship trust
The principle of behavior
How to behave yourself out of problems you've behaved yourself into.
The 13 Behaviors
Behavior #1: Talk Straight
Behavior #2: Demonstrate Respect
Behavior #3: Create Transparency
Behavior #4: Right Wrongs
Behavior #5: Show Loyalty
Behavior #6: Deliver Results
Behavior #7: Get Better
Behavior #8: Confront Reality
Behavior #9: Clarify Expectations
Behavior #10: Practice Accountability
Behavior #11: Listen First
Behavior #12: Keep Commitments
Behavior #13: Extend Trust
Creating an Action Plan
The third, fourth, and fifth waves -- stakeholder trust
How to increase speed, lower cost, and maximize the influence of your organization.
The Third Wave -- Organizational Trust
The Principle of Alignment
The Fourth Wave -- Market Trust
The Principle of Reputation
The Fifth Wave -- Societal Trust
The Principle of Contribution
Inspiring trust
How to extend "Smart Trust," restore trust, and take the exponential leap of faith that makes all the difference . . . and why not extending trust is the greatest risk of all.
Extending "Smart Trust"
Restoring Trust When It Has Been Lost
A Propensity to Trust