Competing for Employees : Proven Marketing Strategies for Hiring and Keeping Exceptional People

Companies increasingly find themselves competing in the search for the best employees with the right skills. What these companies may not realize is that the marketing expertise they already possess can be successfully applied to human resources as well. This text shows firms how to apply what they know about finding and keeping customers, as well as exceptional employees. The authors show that good management and leadership can be marketed to prospective employees as services superior to those offered by less able management teams. Companies are taught to think of potential employees as buyers, whom they can influence as loyal customers - alienate on the first day.