When Sparks Fly : Igniting Creativity in Groups

by Dorothy Leonard-Barton

Other authorsWalter C. Swap
Paper Book, 1999

Status

Available

Call number

IBMC Library - HD 53 L46 1999

Publication

Boston, Mass. : Harvard Business School Press

ISBN

0875848656 / 9780875848655

Description

"Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--Jacket.… (more)

Local notes

CONTENTS:
1. What Is Group Creativity?
2. Creative Abrasion
3. Generating Creative Options
4. Converging on the Best Options
5. Designing the Physical Environment
6. Designing the Psychological Environment.
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