Companies Are People, Too : Discover, Develop, and Grow Your Organization's True Personality

by Sandy Fekete

Other authorsLeeAnna Keith
Paper Book, 2003



Call number

IBMC Library - HD 58.7 F43 2003


Hoboken, N.J. : John Wiley and Sons


0471236101 / 9780471236108


What you learn about your company will help you strengthen your brand, differentiate yourself from the competition, and fix problematic areas. Companies Are People, Too is a revolutionary program that helps you as a business leader get to know the core personality of your company in order to take your performance to a higher level. Equipped with a sense of who your company is, you can ease organizational change, attract and retain employees, articulate company-wide values, and send consistent messages.

Local notes

Every company has a personality, and you've got personality, too -- Organizations are alive -- The idea of personality type -- The CAP2 concept -- The CAP2 promise -- Discover -- Discover your company personality (and yours, too) -- How to -- Leadership profiles -- CAP2 diagnostic for organizations -- CAP2 organizational profiles -- Articulate -- You've got soul -- Personality and culture : a cautionary tale -- The Southwest persona -- Up close and personal -- Care and feeding of the new you -- Selling your true self -- Defining values, vision, and mission -- Say it loud -- Live -- Live in harmony with personality -- Do something -- The physical dimension -- Leadership : it's not just about you -- The ego audit -- Personality diversity and multi-culture -- Making the company your client -- When things change -- Mergers & matters of mine, yours, and ours -- Hard wired for hard times -- What if we don't like who we are? -- Being yourself on purpose -- Clarity, alignment, consistency.
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