The Art of Choosing

by Sheena Iyengar

Paper Book, 2011

Status

Available

Call number

IBMC Library - BF 611 I94 2011

Publication

New York : Twelve

ISBN

0446504114 / 9780446504119

Description

Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

Local notes

CONTENTS:
ch. One Call of the Wild
ch. Two Stranger in Strange Lands
ch. Three Song of Myself
ch. Four Senses and Sensibility
ch. Five I, Robot?
ch. Six Lord of the Things
ch. Seven And Then There Were None.
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