Status
Available
Call number
Publication
New York : McGraw-Hill
ISBN
9780071484992
Description
By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors--principles almost anyone can apply to change almost anything.
Local notes
CONTENTS:
You're an influencer
Find vital behaviors
Change the way you change minds
Make the undesirable desirable : personal motivation
Surpass your limits : personal ability
Harness peer pressure : social motivation
Never go it alone : social ability
Design rewards & demand accountability : structural motivation
Change the environment : structural ability
Become an influencer
Over-determine success by implementing multiple sources of influence.
You're an influencer
Find vital behaviors
Change the way you change minds
Make the undesirable desirable : personal motivation
Surpass your limits : personal ability
Harness peer pressure : social motivation
Never go it alone : social ability
Design rewards & demand accountability : structural motivation
Change the environment : structural ability
Become an influencer
Over-determine success by implementing multiple sources of influence.