Getting the Best Out of Yourself and Others

by F. G. Rodgers

Other authorsIrv Levey
Paper Book, 1987



Call number

IBMC Library - HF 5519.5 M63 R63 1988


New York : Harper & Row, 1st edition


0060156708 / 9780060156701


IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

Local notes

First steps towards a superior performance
The projection perception connection
Motivating others
All incentives can't be banked
The company's hidden challenge: the drug and alcohol problem.
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