Status
Available
Publication
Adams Media (1997), 287 pages
Description
Offers practical advice on marketing professional services, discusses strategies, cold calling, and direct mail, and includes information on creating promotional materials.
User reviews
LibraryThing member GEPPSTER53
The opposite of a salesman, I guess we all can do it according to this guy1. “Open up” – The prospect should do the talking, not you.2. “Trust you” – Prospects will never share important or confi dential information ifthey don’t trust you.3. “Be clear” – Prospects should explain
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their problems and how you can help.4. “Set a goal” – Reveal their primary objectives. Show Less
Subjects
Language
Original language
English
Physical description
287 p.; 9.25 inches
ISBN
1558504206 / 9781558504202
UPC
045079004207