America's best-known popular author of archaeology distills decades of experience in this brief guide designed to help others wanting to broaden the audience for their work. Brian Fagan's no nonsense approach explains how to get started writing, how to use the tools of experienced writers to make archaeology come alive for the general public, and how to get your work revised and finished. He also describes the process by which publishers decide to accept your work, and the track your publication will follow after it is accepted by a press. Dealing with several genres of popular publication-articles, columns, trade books and textbooks-Fagan shows both the differences and similarities in the writing and the publication processes. While speaking directly to those interested in penning for a broad public, Fagan's sage advice on writing and publishing will be of great value to all archaeologists and their students.