Actions
Description
The Period of PURPLE Crying program is the name given to the National Center on Shaken Baby Syndrome’s evidence-based SBS prevention program, which includes a full color 10-page booklet and a DVD with a 10-minute PURPLE film and a 17-minute Crying, Soothing, Coping: Doing What Comes Naturally film intended to be given to parents of new infants.
A Child Development Educational Approach
The Period of PURPLE Crying program approaches SBS prevention by helping parents and caregivers understand the frustrating features of crying in normal infants that can lead to shaking or abuse. The program provides the opportunity for parents to learn about the crying characteristics from over 50 years of research on normal infant crying conducted by Ronald G. Barr, MDCM, FRCPC, and other scientists worldwide.
Research Completed
From 2003 - 2007, the NCSBS conducted research testing on the PURPLE program through randomized controlled trials in Seattle, Washington and Vancouver, B.C. Delivery sites included pediatric practices, maternity departments, pre-natal classes, and nurse home visitor programs. Over 4,400 parents participated in the studies. Additionally, 25 parent focus groups were conducted to develop the new materials. The research has been published in two prestigious, peer-reviewed journals: Pediatrics and the Canadian Medical Association Journal. The program is available in ten languages and includes closed captioning.
The PURPLE program is designed and approved by pediatricians, public health nurses, child development experts, and parents. The program is:
Educational and attractive to parents of newborns.
Relevant for all parents while emphasizing the dangers of shaking a baby.
Clear, memorable, and meaningful with a positive message.
Designed to be interesting and relevant for both males and females.
Presented at a grade 3 language level.
Representative of multicultural and ethnic backgrounds.
Acceptable to public health nurses; no bottles or blankets.
Economical with large quantity orders available as low as $2 per package, which includes both the full color 10-page booklet and DVD including both the 10-minute PURPLE film and the 17-minute Crying, Soothing, Coping: Doing What Comes Naturally film.
This DVD plays in English, Korean, Cantonese, Japanese, Vietnamese, Spanish, Portuguese, and Punjabi.
A Child Development Educational Approach
The Period of PURPLE Crying program approaches SBS prevention by helping parents and caregivers understand the frustrating features of crying in normal infants that can lead to shaking or abuse. The program provides the opportunity for parents to learn about the crying characteristics from over 50 years of research on normal infant crying conducted by Ronald G. Barr, MDCM, FRCPC, and other scientists worldwide.
Research Completed
From 2003 - 2007, the NCSBS conducted research testing on the PURPLE program through randomized controlled trials in Seattle, Washington and Vancouver, B.C. Delivery sites included pediatric practices, maternity departments, pre-natal classes, and nurse home visitor programs. Over 4,400 parents participated in the studies. Additionally, 25 parent focus groups were conducted to develop the new materials. The research has been published in two prestigious, peer-reviewed journals: Pediatrics and the Canadian Medical Association Journal. The program is available in ten languages and includes closed captioning.
The PURPLE program is designed and approved by pediatricians, public health nurses, child development experts, and parents. The program is:
Educational and attractive to parents of newborns.
Relevant for all parents while emphasizing the dangers of shaking a baby.
Clear, memorable, and meaningful with a positive message.
Designed to be interesting and relevant for both males and females.
Presented at a grade 3 language level.
Representative of multicultural and ethnic backgrounds.
Acceptable to public health nurses; no bottles or blankets.
Economical with large quantity orders available as low as $2 per package, which includes both the full color 10-page booklet and DVD including both the 10-minute PURPLE film and the 17-minute Crying, Soothing, Coping: Doing What Comes Naturally film.
This DVD plays in English, Korean, Cantonese, Japanese, Vietnamese, Spanish, Portuguese, and Punjabi.
Publication
National Center on Shaken Baby Syndrome (2007)
Language
UPC
004420030845