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"Pattern Recognition is William Gibson's best book since he rewrote all the rules in Neuromancer."--Neil Gaiman, author of American Gods "One of the first authentic and vital novels of the 21st century."--The Washington Post Book World The accolades and acclaim are endless for William Gibson's coast-to-coast bestseller. Set in the post-9/11 present, Pattern Recognition is the story of one woman's never-ending search for the now... Cayce Pollard is a new kind of prophet--a world-renowned "coolhunter" who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she's offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet--footage that is generating massive underground buzz worldwide. Still haunted by the memory of her missing father--a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001--Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing--and compelling--as the twenty-first century promises to be...… (more)
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Advertising consultant Cayce Pollard, renowned as a “coolhunter” because of her ability to assess the likely success of new logos and brand insignia though she actually reacts to branding and advertising as if to an allergen, arrives in London in August 2002. She
A friend from the discussion group, who uses the handle Parkaboy, privately emails her saying a friend of a friend has discovered an encrypted watermark on one clip. They concoct a fake persona, a young woman named Keiko, to seduce the Japanese man who knows the watermark code. Cayce, along with an American computer security specialist, Boone Chu, hired to assist her, travels to Tokyo to meet the man and retrieve the watermark code. Two men attempt to steal the code but Cayce escapes and travels back to London. Boone travels to Columbus, Ohio to investigate the company that he believes created the watermark. Meanwhile, Blue Ant hires Dorotea who reveals that she was previously employed by a Russian lawyer whose clients have been investigating Cayce. The clients wanted Cayce to refuse the job of tracking the film clips and it was Dorotea's responsibility to ensure this.
Through a completely random encounter Cayce meets Voytek Biroshak and Ngemi; the former an artist using old ZX81 microcomputers as a sculpture medium, the latter a collector of rare technology (he mentions purchasing Stephen King's word processor, for example). Another collector, and sometime 'friend' of Ngemi's, Hobbs Baranov, is a retired cryptographer and mathematician with connections in the American National Security Agency. Cayce strikes a deal with him: she buys a Curta calculator for him and he finds the email address to which the watermark code was sent. Using this email address Cayce makes contact with Stella Volkova whose sister Nora is the maker of the film clips.
Cayce flies to Moscow to meet Stella in person and watch Nora work. Nora is brain damaged from an assassination attempt and can only express herself through film. At her hotel, Cayce is intercepted and drugged by Dorotea and wakes up in a mysterious prison facility. Cayce escapes; exhausted, disoriented and lost, she nearly collapses as Parkaboy, who upon Cayce's request was flown to Moscow, retrieves her and brings her to the prison where the film is processed. There Hubertus, Stella and Nora's uncle Andrei, and the latter's security employees are waiting for her. Over dinner with Cayce, the Russians reveal that they have been spying on her since she posted to a discussion forum speculating that the clips may be controlled by the Russian Mafia. They had let her track the clips to expose any security breaches in their distribution network. The Russians surrender all the information they had collected on her father’s disappearance and the book ends with Cayce coming to terms with his absence while in Paris with Parkaboy, whose real name is Peter Gilbert.
This is definitely a book about now: the post 9-11, connected, globalized world. Its protagonist is the very original Cayce Pollard, a professional "cool-hunter" with a sixth sense that tells her which designs will be hits and which will be flops. This has allowed her to make a pretty decent living as a marketing consultant, but has also left her with an odd phobia towards the over-exposed, and over-commercialized (a visit to the Tommy Hilfiger section of the nearest department store is likely to induce hyperventilation). It took me a while to warm to Cayce, but in the end I did. The supporting cast, whether good, bad, or of uncertain allegiance, features an odd assortment of effectively drawn and intriguing oddballs.
The book is more adventure than science fiction, more cyber-thriller than cyberpunk; the limits of Cayce’s on line activity are email and her somewhat obsessive participation in a discussion forum focused on the mysterious underground film that drives much of the book’s plot. At a basic level it is about exactly what the title says: the challenge of finding patterns that do exist, and not imagining patterns that don’t. It has some interesting things to say about the challenges and compromises of marketing in today’s world.
As for complaints, I would observe that Cayce’s solving of the book’s central mystery comes through a series of circumstances and coincidences that stretch credulity, and that the end wraps everything up a bit too nicely and easily. But this is a book that is less about plot than the world the author has sketched and the characters who inhabit it.
His principal character, Cayce Pollard, makes
The MacGuffin of the novel (though it is essential to the plot) is some found video footage that keeps emerging on the Internet; Pollard is a fan of the footage and contributes to ongoing Internet forums on its origin, background and meaning. Gibson weaves this plot strand into a corporate thriller that spans the globe.
Throughout, Gibson displays a great sensitivity of place. The sections set in North London had the bite of authenticity for me; I accurately predicted where he had stayed and who had put him up, based on those parts of the novel! On that basis, he is probably familiar with the other places in the book.
The plot would have been total science fiction if the book had been written no more than ten years before; the world has changed in that time so fundamentally that a modern reader could never visualise it as such. Looking back to the writing of the book in 2002 from the perspective of nearly ten years later, it hasn't dated, just become more relevant. Indeed, about the one item that might have seemed vaguely science fictional - "a project to build a new kind of visually-based search engine" (p.273 in my edition) - has come to pass. Also: this is the first Gibson novel that I've read that has a lot of humour in it, including a running joke about a major character's name...
In short, the Zeitgeisty novel of our times.
With this background, his meaning filters through your brain like water
Without such a background, it will feel like you're pushing your brain through a cheese grater.
The story is not as good as reviews led me to believe. His writing techniques grow tedious as you discover his formula. Worse, as the shared pop-sci memes Gibson depends upon to communicate die out, this book will become nearly unintelligible.
Then the book morphs into a conventional spy
The Rickson's is a fanatical museum-grade replica of a U.S. MA-1 flying jacket, as purely functional and iconic a garment as the previous century produced. Dorotea's slow burn is being
Unlike Gibson's other novels, this one is set in the present day and isn't actually science-fiction. It is a thriller about a woman who is employed by the head of a marketing agency to track down the source of a mysterious film that is appearing piece by piece on the internet. Cayce is a fascinating character, a cool-hunter whose career involves tracking down the next 'in' thing and using her extreme sensitivity to branding to say yes or no to companies' new logos.
I loved this book and wouldn't like to spoil the story for you, so I won't say anything else, except that Muji is one of my favourite shops as well as Cayce's.
Already on the first page I found a sentence I liked so much I knew I needed to write it down:
"She knows, now, absolutely, hearing the
I love this jet lag theory. And I loved the story. It took me a while to figure out what the footage is, but that's how I like a story to unravel. I loved the characters, especially Cayce, a real kick ass heroine with depth and weaknesses and most importantly strength. I also liked the relationships between the characters. I thought they were really well written. It has been a while that I finished the book, so I don't recall every detail anymore, but I also enjoyed the vague feeling of paranoia and treasure hunt that pervaded the story.
I mean, it's hard for me to
Reading it now, in 2012, parts of it feel a bit strained and overwrought -- like Gibson was really trying to impress with convoluted prose. But that's not something I'd say about the book as a whole: Many of the descriptions are striking and fun to read (the Moscow subway stations, for example).
All in all, this is a nice book, but don't expect anything earth-shattering. An okay read.
There are other contenders for that title, of course: John Buchan's 'John Macnab', for its beautifully written amalgam of a rattling
There is also, of course, Anthony Powell's 'Dance to the Music of Time'. I tend to think of my life as falling into two distinct phases: that dull sepia-tone stretch of tedium and woe before I met my wife and the glorious 64 bit kaleidoscopic years that followed. I sometimes wonder, however, whether reading 'A Dance to the Music of Time' was a similarly significant watershed moment (well, scarcely a moment as there are twelve volumes). Still, as it occurs to me that Catherine might read this I had better scratch that last thought. Phew, that was close but I think I got away with it.
Anyway, I am rambling. William Gibson is probably best known for his cyberpunks novels, and in particular for 'Neuromancer' which really launched the genre. His cyberpunk works are set in a technology-ridden, post-apocalyptic near future with anarchy threatening all around. 'Pattern Recognition' is very different. Written in 2003 it is set in an unspecified but very close future in a world immediately recognisable to us.
It was also one of the first novels to engage meaningfully with the events of 11 September 2001. Gibson was about halfway through writing the novel when 9/11 happened. As Cayce Pollard, the novel's amazing protagonist, is from New York it was utterly implausible for her not to refer to such a cataclysmic event, and Gibson reworked the book to feature 9/11 in her back story in a very sensitive and moving manner.
Other aspects of the novel include an alarming dissection of the lupine mores of the world of advertising agencies where industrial espionage and intimidation are all grist to the copy mill. Gibson also invents an early form of viral advertising and throws in an immensely readable history of mechanical computing.
Gibson's writing is economic, even sometimes austere, but he has a great capacity for conveying his heroine's emotions. Cayce Pollard is one of the most empathetic and credible characters I have read.
Advertising consultant Cayce Pollard, renowned as a “coolhunter” because of her ability to assess the likely success of new logos and brand insignia though she actually reacts to branding and advertising as if to an allergen, arrives in London in August 2002. She has been retained by innovative new marketing consultants Blue Ant to judge the effectiveness of a proposed corporate logo for a major sportswear company. During the presentation, graphic designer Dorotea Benedetti acts towards Cayce in an especially hostile manner as she rejects the first proposal. After dinner with some Blue Ant employees, the company founder Hubertus Bigend offers Cayce a new contract: to uncover who is responsible for producing and distributing a series of anonymous, artistic film clips which have been released periodically in obscure backwaters of the internet. Cayce had already become obsessed with these clips (referred to by fellow fans just as “the footage”) and has been a leading participant in an online discussion forum theorizing on their provenance and meaning, setting, and other aspects. Wary of the risk of corrupting the artistic process and mystery of the clips, she reluctantly accepts.
A friend from the discussion group, who uses the handle Parkaboy, privately emails her saying a friend of a friend has discovered an encrypted watermark on one clip. They concoct a fake persona, a young woman named Keiko, to seduce the Japanese man who knows the watermark code. Cayce, along with an American computer security specialist, Boone Chu, hired to assist her, travels to Tokyo to meet the man and retrieve the watermark code. Two men attempt to steal the code but Cayce escapes and travels back to London. Boone travels to Columbus, Ohio to investigate the company that he believes created the watermark. Meanwhile, Blue Ant hires Dorotea who reveals that she was previously employed by a Russian lawyer whose clients have been investigating Cayce. The clients wanted Cayce to refuse the job of tracking the film clips and it was Dorotea's responsibility to ensure this.
Through a completely random encounter Cayce meets Voytek Biroshak and Ngemi; the former an artist using old ZX81 microcomputers as a sculpture medium, the latter a collector of rare technology (he mentions purchasing Stephen King's word processor, for example). Another collector, and sometime 'friend' of Ngemi's, Hobbs Baranov, is a retired cryptographer and mathematician with connections in the American National Security Agency. Cayce strikes a deal with him: she buys a Curta calculator for him and he finds the email address to which the watermark code was sent. Using this email address Cayce makes contact with Stella Volkova whose sister Nora is the maker of the film clips.
Cayce flies to Moscow to meet Stella in person and watch Nora work. Nora is brain damaged from an assassination attempt and can only express herself through film. At her hotel, Cayce is intercepted and drugged by Dorotea and wakes up in a mysterious prison facility. Cayce escapes; exhausted, disoriented and lost, she nearly collapses as Parkaboy, who upon Cayce's request was flown to Moscow, retrieves her and brings her to the prison where the film is processed. There Hubertus, Stella and Nora's uncle Andrei, and the latter's security employees are waiting for her. Over dinner with Cayce, the Russians reveal that they have been spying on her since she posted to a discussion forum speculating that the clips may be controlled by the Russian Mafia. They had let her track the clips to expose any security breaches in their distribution network. The Russians surrender all the information they had collected on her father’s disappearance and the book ends with Cayce coming to terms with his absence while in Paris with Parkaboy, whose real name is Peter Gilbert.
The first several pages actually put me off a bit, with all of its mentions of Casey Pollard's clothes as CPU's (Casey Pollard Units)
But I gave the book a chance, and I thought the idea of "cool hunting" was neat (cool) and kind of an interesting idea. Casey's talent for spotting workable logos in an unconscious or preconscious instant seems believable, and I wonder where Gibson got the idea. I've never heard of anyone else talk about such a capacity, although, admittedly, I don't stay current with these kinds of trends.
The world-wide search for the makers of the footage was interesting, the intrigue with Hubertus Bigend's company, Blue Ant, Dorotea Benedetti's devious tactics, all held my attention, as did Parkaboy's and Mama Anarhcia's posts on F:F:F.
Even the place where the search ends up (I don't want to give it away, in case someone reading this by chance reads the book) was believable and compelling.
But with all of the intrigue and the confusion that complicate the plot, Casey ending up solving the mystery, getting paid, and etc. seemed just too -- I don't know -- pat, or emotionally "uplifting." It's as if the pattern of the plot, with all of its spying, post-modern subjectivity, industrial espionage and danger only resulted in the comfortable design of a sweet romance. Maybe that's not completely fair, but, who says I have to be fair?
Pattern Recognition weaves post 9-11paranoia, fashion, post Soviet Union
To be honest, it's more of an ideas, or concept book than a sci-fi adventure. More of a chess game than a football game, if you can stomach a sports metaphor.
That being said, there are interesting-enough bits and bobs here: a post-Soviet immigrant artist obsessed with dated computer technology, a picture of a subculture in utero, the mysterious pull of what might be a truly great film, a meditation on what "creation" means in an age of constant user-generated remixing and reconfiguration. The book's too long, but its tech wizardry and its underlying plot points fit together well enough. But until Gibson goes really wide-screen again, I may not be too interested in trying him again. I know that he's written a few other books: maybe someone here on LibraryThing can recommend something of his that's more in that line.
Weaving an intricate tale from behind the eyes of marketing maven Cayce Pollard, Gibson creates a hypersensitive world of highflying corporate espionage. From New York to London, Tokyo, Paris and Moscow, Ms. Pollard, hired gun for Blue Ant, reluctantly searches the globe,
Hot on the trail of the ubiquitous yet enigmatic "footage", Cayce ducks and weaves, dodging Italian thugs, Michelin Man phobias and haunting memories of a father lost in the 9/11 rubble. She wakes up from a drug-induced blackout to find herself held captive by a Russian Mafia Kingpin. More, I dare not say.
Spellbinding prose and intriguing characters in surreal situations are the mainstays of Gibson's unique storytelling. I highly recommend it!
If anything, the plot, which develops slowly but at an appropriate, skilled pace, feels a bit fluffier than it needs to be, in the way it amplifies a subcultural event into a worldwide spectacle. But then Gibson, I guess, predicted the YouTube phenomenon a few years early.
Regardless, this is a really well-constructed novel, one that deals with technological advances, globalization, surveillance, viral marketing, and September 11th and somehow coalesces all of them into a hip (maybe too hip, but never in an over-the-top way), viciously readable pageturner.
Definitely worth picking up, whether you're a technophile, a sci-fi fan, or neither.
Cayce Pollard, in
The book sparkles with Gibson's clever prose, but this time, it feels like name dropping due to all the product names bandied about. And for 80 or so pages, nothing seems to happen. There is more packed into the last 50 pages of the 356 page trade paperback than the rest of the book together, or so it seemed. And I was left thinking, so what? The premise, the action, all seemed quaint, out of place with how the world is evolving. To set his story so close to now, Gibson pretty much guaranteed that this bookhad a short life for freshness. It's not quite stale now, but it certainly felt old.
Or maybe it's just me, missing something obvious. I doubt it.