Status
Call number
Collection
Publication
Description
Before Tesla was the success it is today, Better Place dreamed of building the world's first affordable all-electric car. But less than five years after it launched, the company was bankrupt and out of business. TOTALED tells the company's incredible story. It's a story filled with global investors, national governments and a young, innovative entrepreneur with charisma, conviction and confidence to burn. They were ready to save the world--and drive a big idea out of Davos and Stanford to the finish line, with an electric car concept that might make Israel's Better Place the world's first trillion-dollar company. An international spy scandal, a Twitter war, an axle snapped from too much torque, wildly swinging oil prices--car and company zoomed around these obstacles and many more, hyping up hopes and racking up a billion in funding.And then the wheels started to fall off.… (more)