Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil and the World

by Brian Blum

Paperback, 2017

Status

Available

Call number

956 BLU

Tags

Collection

Publication

Blue Pepper Press (2017), Edition: 1, 358 pages

Description

Before Tesla was the success it is today, Better Place dreamed of building the world's first affordable all-electric car. But less than five years after it launched, the company was bankrupt and out of business. TOTALED tells the company's incredible story. It's a story filled with global investors, national governments and a young, innovative entrepreneur with charisma, conviction and confidence to burn. They were ready to save the world--and drive a big idea out of Davos and Stanford to the finish line, with an electric car concept that might make Israel's Better Place the world's first trillion-dollar company. An international spy scandal, a Twitter war, an axle snapped from too much torque, wildly swinging oil prices--car and company zoomed around these obstacles and many more, hyping up hopes and racking up a billion in funding.And then the wheels started to fall off.… (more)

Language

Original language

English
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