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Barbara Ehrenreich's "Nickel and dimed" explored the lives of low-wage workers. Now, in "Bait and switch", she enters another hidden realm of the economy-the world of the white-collar unemployed. Armed with a plausible resume of a professional "in transition," she attempts to land a "middle class job" undergoing career coaching and personality testing, then begins trawling a series of EST-like "boot camps," job fairs, "networking events," and evangelical job-search "ministries." She is proselytized, scammed, lectured and, again and again, rejected. "Bait and switch" highlights the people who've done everything right-gotten college degrees, developed marketable skills, and built up impressive resumes-yet have become repeatedly vulnerable to financial disaster. Like the now classic "Nickel and dimed", "Bait and switch" is alternately hilarious and tragic, a searing expose of economic cruelty where we least expect it.… (more)
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In this book, she not only fails in her primary mission to get a mid-level white collar job. She also fails to interview mid-level white collar employees (she mainly talks to the long-term unemployed). Instead, she turns the book into an account of her travails with the snake-oil self-help and coaching industry and the strange and stigmatized world of job-hunting and unemployment. Some of her observations are pertinent and the US health care and unemployment benefits system is certainly flawed.
Her experiment, however, must flounder from the start as the PR job she is seeking is both a figment and unsuitable to the profile of qualification she presents. What is a PR person worth without a solid network? Offering PR advice to companies with bad reputations is a flawed and crazy approach. Those companies know about their bad reputations, caused by the underlying bad business practices. Ehrenreich's cosmetic fix will not help at all. Ehrenreich's time would have been better spent interviewing her laid-off colleagues at the New York Times. Her sheltered existence allows her to pontificate about things she doesn't quite understand (similar to the Moustache of Understanding interviewing taxi drivers)..
She spends a great deal of time and money "networking" and working with career coaches. In fact, her search for a job
Overall, the books rather meanders through the topic, and ultimately the conclusion is a little weak, however bleak a portrait it paints of the predicament of the people profiled in the book. It does however have a nice tie-in with the Michael Moore film Sicko, since her argument also ties in to the burgeoning profits of the health care industry and the extreme difficulty of getting and keeping reasonable health insurance - especially for white collar workers who have lost their jobs.
The idea behind the book is a smart one: What happens to the thousands who do everything right and still get screwed by corporate America? What do they do to get by? Are they just as jaded and jilted by the American dream as those on the bottom
But the bait here is a book promising insight into this often overlooked and undertalked about world. The switch is that, as an imposter, Ehrenreich hardly scratches the surface of promising what she says she will. You spend the first hundred pages waiting for it to begin only to realize it never will. Perhaps because it was a faux job hunt, or because everything from her resume to her name were only half-truths, she barely gets off the ground in this book before its over. How can a book that says so little seem so long?
She doesn't land that elusive job and gives up. Game over. By throwing in the towel, Ehrenreich only proves how little she gets it. She misses her own point. The real people whose lives she is supposed to be imitating and expounding upon don't have such a luxury. They settle. They don't give up.
because we both have breast cancer?
because i had chucked the previous audio book?
because i could follow this even though it was boring and stupid and way too long--a magazine article maybe?
who were these people who gave it 5 stars? zombies?
In Bait and Switch, Ehrenreich spends several months attempting to find a white collar job with some responsibility paying more than $50,000 per year. A professor and journalist by trade, she limits herself to careers with only a tangential connection to her real-life experience, so that she won't be recognized. Thus, she ends up with a mostly fictional, slightly sparse PR resume. As an older woman, the contrived aspects of her experiment definitely affect her job search negatively, and this reality troubles the book from beginning to end.
However, the book has some plus sides. It reads like fiction and completely sucked me in. Not to say that some parts didn't drag - in fact, very little actually happens in this book - but it has the same allure as some (well-done) reality TV. As the reader, I felt like I was watching Ehrenreich try and fail to be me. She's exposing the white collar world to, well, white collar readers. What reader of this book hasn't searched for a job on the internet, exposed themselves to recruiters or attempted to network? In this way, it felt a little like a personal pity party - "Thanks, Barbara. I know! It's tough out there! You're telling me!"
At the same time, it does expose some of the ironies of the middle income professional - the lack of representation for white collar workers, for example, in a world of gargantuan corporate entities.
All in all, a worthwhile read, although perhaps not one of the great feats of exposee journalism.
I don't think that this book is as problematic for me as "Nickel and Dimed" in that I don't think it was as much of a stretch for her to undergo the premise for this work. Searching for job ads online seems a little closer to the real-life Ehrenreich's profession than cleaning houses and waitressing does. It feels less like she, as an outsider and someone "above" the work she was doing was looking down in disapproval. That said, both books seem really weird to me. Who the fuck is she writing for, anyhow? Someone who was never unemployed and needs to be told that this is how it is? Overall, Ehrenreich makes me feel bitchy and forces me to realize that the only edge she has is that she is not a member of the groups that she studies. She needs these undercover exposes to show how the little people live. She may not mean to have this perspective be there, but the fundamental flaw of her books is that it is all-too present for me. I am offended by someone of a high class coming on down to mine and then trying to describe it to me. It just makes me angry and supports the whole need-money-to-get-money catch-22, the Marxist flaw that the only people that can start the revolution are those that are not working their lives away (thus not workers, thus not a marxist revolution...) sigh, sigh, work, work.
I wish I was not unemployed and disgusted and thus had more energy to devote to why this book is wrong, but I am just too overwhelmed by everything described here and a powerful awareness of class and futility.
Still, there is something to be said for the outsider's perspective.
“If you have been spat out the by the great corporate machine and left to contemplate your presumed inadequacy, it makes sense to fill the day with microtasks, preferably supervised by someone else. Imagining one’s search as a ‘job’ must satisfy the Calvinist craving to be doing something, anything, of a worklike nature, and Americans may be especially prone to Calvinist angst. We often credit some activity with the phrase ‘at least it keeps me busy’ – as if busyness were a desirable state regardless of how you achieve it.” P. 46
“But from the point of view of the economic ‘winners’ – those who occupy powerful and high-paying jobs – the view that one’s fate depends entirely on oneself must be remarkably convenient. It explains the winners’ success in the most flattering terms while invalidating the complaints of the losers … It’s not the world that needs changing, is the message, it’s you. No need, then, to band together to work for a saner economy or a more human-friendly corporate environment, or to band together at all. As one of my fellow campers put it, we are our own enemies.” P. 85
While I enjoyed reading about her experiences with networkers and coaches, I would have liked to see an actual struggle from the inside of corporate America. This was supposed to be an expose of corporate life, but it read like she was just on the outside looking in. She didn't spend a single day in a cube-farm, she didn't have to suck up to a mean, under-qualified, insecure boss and she didn't have to attend a single company meeting or watch a round of layoffs. She tried to step in at the top rather than climbing the ladder like the rest of us - and no wonder she failed! If it was so easy to come in on top, wouldn't we all be there?
The premise of this book ensured that it was destined for failure. Nickel and Dimed worked because it doesn't take long to obtain and work at a minimum wage job and realize that it both sucks and won't pay the bills. But infiltrating corporate America is almost as difficult as infiltrating the Mafia. It takes years of dedication and soul-selling to get that view from the top. Years which she cannot afford to spend on a project that would produce only one book.
That said, if she'd settled for an entry-level position I imagine she would have had a lot more to write about.
This book is vaguely conceived as a middle class professional equivalent to her earlier work. The argument, briefly put, is that education and experience are far from guarantees of getting a good middle class job (which she defined in 2005 as having health insurance and paying at least $50,000 USD per annum). The problem is that this point, while certainly quite probable, is not argued well.
The book is really more of a quest for a job, and her failure to attain same makes for an ultimately depressing if somewhat informative read. The quasi diary quality of the work can become frustrating, but she certainly skewers certain aspects of the job hunting (esp. job coaches and "networking") with skill.