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Business. Nonfiction. Economics. HTML:Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who�??s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don�??t want to starve anymore will all find valuable guidance in these… (more)
User reviews
They say it isn't a "web" book, but it definitely is. Most of the maxims and ideas are more specific to someone creating a web service or company, though there are definitely plenty of tips that have value for any type of business.
I liked it because I am involved in a handful of web projects. I also liked it because it's different then normal work productivity advice and guides. Any book with a new angle helps you be reflective of your current methodology and usually results in a fresh mindset for tackling work.
If your looking for a good productivity book, and specifically if you do web related work or small business, I'd recommend this.
Using examples from his company's internal technology development, the author shares ideas on using and managing a distributed workforce operating out of the normal office structure. I applaud his desire to kill the oft misused word "entrepreneur." I also appreciate the focus on building a business that creates value for the customer, not just a financial parachute for the founders.
Focus on business guides instead of plans. Business plans are based on thinking in the past about how things will be in the future. When you are in that "future" don't be constrained by the plans of the past. View it for what it is: an educated guess from the past about how things would be and what you wanted to accomplish. As things change, adjust. Don't be constrained.
Great book for rethinking the modern workplace and company.
37signals serves the Apple customer segment, people who prefer to pay extra in order to not be exposed to the hassles of technology. The low price sensitivity of this segment makes it a very lucrative market, sheltered from most of the "internet is free" effect.
The next difference is the type of service 37signals sells: It has a heavy lock-in effect with its preservation of the customer history and files. The authors make a lot of comparisons with bakeries and restaurants where this is not the case. What 37signals has in common with their examples is survivor bias. The low barriers to entry creates a never ending stream of entries and exits. Whether they were truly outstanding or just lucky can never be answered. This survivor bias vexes all Jim Collins books (and earlier the In Search of Excellence companies).
Finally, 37signals is, in Charles Handy's terminology, an Athena company, a group of dedicated professionals. Much of the advice offered does not easily apply to other types. Calling your employees "associates" (as Wal-mart does) will only create a fake kind of equality. While learning to survive on the factory floor is helpful in disseminating corporate culture and understanding (and mandatory for example with BMW), the task differentiation in large companies demands specialists.
The small is beautiful idea can work if you occupy a suitable ecological niche. It is a disastrous strategy to survive among elephants. If Rework were to be reworked, it might become more than a witty PR gag. Robert Townsend's Up the Organization is the better book(let).
Not recommended (although in blog form, ie their blog, it is pretty good).
It is not the content that is revolutionary here. Reminders to improvise (pp. 18-20), produce something tangible rather than engaging in endless discussions about producing something tangible (pp. 33-45), undertake a few achievable projects rather than trying to do pursue every possibility and ending up completing none (p. 83), ask what problems we are solving through our undertakings (p. 100), and learn by doing rather than always trying to duplicate what others have accomplished (pp. 134-136) simply take us back to basics we should already know but all too often set aside in a frenzy of trying to respond to all constituents without serving any of them effectively. Which, of course, makes the time spent with Rework tremendously worthwhile.
The authors also caution against over-expansion, particularly in the manner of increasing capacity to serve a single customer. Loss of that customer could result in rapid downsizing, and an anything that jeopardizing serving other existing customers attracted by your product and service could prove disastrous. Knowing when to let a customer go, in their opinion, is as important as attracting a new customer.
ReWork contains sound advice for small companies that can succeed with a tight focus. Avoiding the growth of a corporate bureaucracy can help keep small (and perhaps mid-sized) companies more nimble and adaptable. By design, it prevents growth into large companies, however. It is sound advice for the many businesses that will never rise above small business, however. This is not an MBA-level business analysis, it's short and easily comprehended by those who might desire some business advice but lack a formal business background (but have salable business ideas or skills).
I listened to this one, while I worked, and am more convinced than ever that books should always be read by their writer!
At first it felt too inspirational with little substance. It felt too… Seth Godin. A good read, but ultimately pointless and substance-less. Inspirational for the sake of being
But then I continued reading.
This is good!
The book suddenly changed into an inspirational book with actionable suggestions. It discusses peer-reviewed studies that you can implement to become more creative. Offers real, practical advice on starting something on your own or making something that you are currently a part of work better than ever.
Worth it. Each chapter is a page or two long. A quick read: one or two sittings.