Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

by Gregory V. Diehl

Paperback, 2016

Status

Available

Call number

658.827 DIE

Publication

Identity Books (2016), 272 pages

Description

From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.… (more)

User reviews

LibraryThing member hjvanderklis
In Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible, Gregory Diehl shares his knowledge on corporate branding. With a strong narrative, you will incite curiosity in strangers who would otherwise ignore your products. Step by step the audience
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is taken along the journey to a much better position a business model. Define your idea. Why should this exist? Define your target. Who needs this specifically? Define their needs. Why should they care? Define yourself. Why should they buy it from me? Groundwork, basic questions, and only then the communication tools needed to share your ideas with others. Your audience needs to be perceiving you on both explicit and implicit levels in order to avoid narrative incongruence in the perception of you. In the final part of this third edition, Diehl has an updated series of brand identity case studies to better help you understand how the principles of brand identity and communication can transform a business. Let's hear it from the mouths of other entrepreneurs. Refresh elevator pitches that were unchanged since ages, learn the importance of a high ethical standard, and the importance of relationships and collaboration. If you are not yet an entrepreneur, new terminology may be overwhelming. Diehl has an appendix with terms defined and offers his own consultancy. At brandidentitybreakthrough.com you can download a study guide and additional information.
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Awards

Language

Original language

English

Physical description

9 inches

ISBN

069265187X / 9780692651872
Page: 0.7814 seconds