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Available
Description
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.… (more)
User reviews
LibraryThing member Figgles
A very enjoyable and readable book on how to be a better person and how to win others to your cause. That sounds very corny, but I've found the book helpful and will be reading it again almost immediately. There is nothing startling in these pages but good advice on how to get things done and, more
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importantly, how to win people over rather than browbeat them! Even if you have a bias against self-help books, you should give this one a try, it's engaging and, dare I say it, enchanting! Show Less
LibraryThing member erikschmidt
There are some good bits in here about how to enchant others with your personal presence, your product or service, or your cause. The broad target gives the book a spotty feel, though. Some of the personal stories aren't really good fits for the sections they aim to illustrate, and the book could
I bought the Kindle version - while the formatting of the book is somewhat rudimentary, it's an acceptable payoff for the price and portability.
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use a broader array of sources. That said, Kawasaki's enthusiasm and desire to help people comes through well. I particularly enjoy his emphasis on ethical business behavior. If more Big Business critters took his advice to heart, we'd all be better off.I bought the Kindle version - while the formatting of the book is somewhat rudimentary, it's an acceptable payoff for the price and portability.
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LibraryThing member Neale
I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content.
LibraryThing member mynote1
Amid the holiday snaps and the photo of Richard Branson shining his shoes to ply for his business on Virgin Airlines, Mr Kawasaki uses an image from the war in Vietnam to illustrate one his many lightweight marketing tips. The man is being executed. His brains are about to be blown out. Not so much
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the art of enchantment. More the height of bad taste. Show Less
LibraryThing member danoomistmatiste
Another inspiring tome from Guy. That reminds me, have to put "Art of the Start" on my reading list.
LibraryThing member LisCarey
This is a business book for people who really want practical advice on how to become a better, more successful, happier business person.
Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to
The ten-cent version of that advice, after "have a product, service, or cause that's really worthwhile," can be summed up as: 1. Be likable. 2. Be trustworthy. 3. Be a mensch. Some of the specifics: Smile--a real smile, that moves the eye muscles and not just your lips. Approach people you meet with a goal of helping them first. Tell the truth. Don't shade it to downplay perceived weakness of your position. Instead, address those weaknesses and find a way to meet the real needs of the person you're dealing with. Do that, and you can make a loyal customer for life, not just one sale. Deliver bad news first--because the people you want to work for or do business with want to know the bad news so they can deal with it effectively. Someone who only wants good news is someone to be avoided, in business and in life.
Much of this book is applicable to almost any setting, including, as he points out in a few comments, marriage and parenting. The last third of the book is focused more specifically on working inside a corporate or organizational structure, on how to be a good employee and how to be a good boss. There's a short and helpful section dealing particularly with managing volunteers in a non-profit setting.
All of which covers the basics of the book, but doesn't capture the experience of reading it. Enchantment really is enchanting to read, enjoyable, enlightening, surprisingly practical, and a book you won't want to put aside until you're finished.
Highly recommended.
I received a free copy of Enchantment for review, from the author.
Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to
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your industry and organization, nor a light'n'fluffy "how I inspire everyone around me with platitudes" book. Instead, Guy Kawasaki focuses on practical advice on how to sell your "cause" and how to be someone people want to do business with--how to be "enchanting" to customers, investors, employees. He's a former jeweler who joined Apple in 1983, when he got an early demo of the first Macintosh and was, in his chosen word, enchanted. He uses his own experience and well-chosen anecdotes from others to flesh out his message and illustrate the practical application of his advice.The ten-cent version of that advice, after "have a product, service, or cause that's really worthwhile," can be summed up as: 1. Be likable. 2. Be trustworthy. 3. Be a mensch. Some of the specifics: Smile--a real smile, that moves the eye muscles and not just your lips. Approach people you meet with a goal of helping them first. Tell the truth. Don't shade it to downplay perceived weakness of your position. Instead, address those weaknesses and find a way to meet the real needs of the person you're dealing with. Do that, and you can make a loyal customer for life, not just one sale. Deliver bad news first--because the people you want to work for or do business with want to know the bad news so they can deal with it effectively. Someone who only wants good news is someone to be avoided, in business and in life.
Much of this book is applicable to almost any setting, including, as he points out in a few comments, marriage and parenting. The last third of the book is focused more specifically on working inside a corporate or organizational structure, on how to be a good employee and how to be a good boss. There's a short and helpful section dealing particularly with managing volunteers in a non-profit setting.
All of which covers the basics of the book, but doesn't capture the experience of reading it. Enchantment really is enchanting to read, enjoyable, enlightening, surprisingly practical, and a book you won't want to put aside until you're finished.
Highly recommended.
I received a free copy of Enchantment for review, from the author.
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LibraryThing member quondame
OK, so I'm sort of like an Orc reading the Ranger's manual for this one, so not the target audience, but I've seen these ideas put into action and felt the effects, so I'm going to say there is really a good deal of very serious advice here, presented in a light seeming soufflé. But could a sever
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weighty telling demonstrate enchantment? Show Less
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ISBN
1101475994 / 9781101475997