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Description
Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It even affects your marriage prospects. And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you -- your buying habits, your finances, your professional and personal networks, and even your physical whereabouts -- at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn what keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results; how to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors; tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers; ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing -- as buyer or seller -- on sharing economy sites like AirBnB or Uber; and how to create false tails and digital smokescreens to hide the negative information that's out there. With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become "rich" in a world where your reputation is as valuable as the cash in your wallet.… (more)
User reviews
You may try to hide from it, seek to delete your digital footprint or constantly raise concerns on privacy issues. There's attention spent to that topic in the first part of the book. If you embrace the Reputation Economy, make sure you advertize your unique skills and talents, generate enough fodder for those reputation engines we keep talking about. Learn about Decisions Almost Made by Machines (DAMM), the logic behind dating sites, hiring and search engine ranking. Understand the benefits and flaws of social media influence measurements as in Klout and the way your LinkedIN profile or other social media profiles are perceived by employers and customers.
The wonderful world of reviews on Yelp or Angie’s List, and sharing economy sites like AirBnB or Uber offer chances and pitfalls. This book delves into practices to carefully curate the reputation you have. Own the conversation instead of becoming prey to those spreading hoax rumors.