Status
Available
Collection
Publication
HarperCollins e-books (2009), Edition: 1, 276 pages
Description
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
User reviews
LibraryThing member danrison
it's good to get inspirations about design
LibraryThing member bookworx
All disciplines seem to feel they have all the answers within their own banks, this one allows for a bait box of human nature and emphasizes cross breeding, curiosity, mistakes and the art of making them, and so reeled me in. Plus I love the idea of IDEO though the biographical brass polishing
If you already think, design & have an open mind, this book reads better from back to front.
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tarnishes the vibe, it got a little Jim Jonesy, without mentioning religion except antidotally regarding the press, but I digress. The single most meaningful enlightenment was to resist becoming cynical! Might have gone with Humanomics as opposed to Designthinking, already taken? If you already think, design & have an open mind, this book reads better from back to front.
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