Prodigal sons and material girls : how not to be your child's ATM

In today?s society many young people have lost sight of thevalue of money and seem to believe that money really does "grow ontrees." Part expose and part survival guide, Prodigal Sons andMaterial Girls addresses the nagging issue faced by many parentstoday ? why do their children have such unrealisticexpectations about money? The book is divided into two comprehensive parts. Part Ioutlines the disturbing facts about America?spossession-crazed youth and the society that has distorted theirviews. You?ll be introduced to everything from the"three-headed monster"?a high-powered triumvirate of consumerproducts companies, media conglomerates, and advertising agenciesthat has tremendous influence over your children?to thedistorted view of the American Dream as shaped by principles knownas "The Teen Commandments." In learning what you?re upagainst you can teach financial responsibility from a position ofstrength. In Part II, Dungan offers creative and convincing examples onhow to leverage his highly successful "Share-Save-Spend" approachto money ? critical elements for you to help your childrenbreak free from the materialism that has become ingrained in oursociety. Through insightful anecdotes and simple exercises, youwill learn how to: Talk to your children about money Understand the difference between financial wants andneeds Increase the probability of your children having a prosperouslife Raise your children?s marketing IQ Maintain healthy financial boundaries Set a healthy example for your children to follow The "Share?Save?Spend" methodology will help yourchildren establish healthy financial habits and will undoubtedlybecome their foundation for making a lifetime of responsiblefinancial decisions. Nathan Dungan is an innovative leader in the financialservices industry. Over the past 15 years, he has been atop-performing financial advisor outside of Philadelphia, PA andmost recently served as Vice President of Marketing for LutheranBrotherhood (now Thrivent Financial for Lutherans), a $57 billionmember-owned financial services company with nearly 3 millionmembers. Dungan is a frequent speaker and workshop leader and hasbeen widely quoted on this subject in the New York Times, the WallStreet Journal, USA Today and has appeared on CNN and PBS.… (more)