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The bestselling blogging book ?updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand. Decide which of the major blogging platforms will work for you Use SEO to drive traffic to your blog Monetization through advertising and sponsorships Create content that draws readers in Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!… (more)
Description
Learn to:
Choose blogging software and set up your blog
Create good blog content and avoid spam
Dress up your blog with video and explore vlogging
Use a blog to build relationships with customers
Want to start blogging? Have a blog that could be better? You've come to the right book!
If you've been thinking about starting a blog, today's the day! This book shows you how to launch a hosted blog in about 10 minutes. And if you've already started blogging but want to improve your technique, keep reading. Learn to target your content, use video and podcasting, market your blog, monetize it, and use it to promote your business.
Start your adventure — get acquainted with the blogosphere, decide on a topic, and learn blogging essentials
Select software — follow step-by-step instructions to set up your blog using Blogger, WordPress, Tumblr, or Squarespace
Tune it up — decide what goes on your blog, get ideas from other bloggers, and learn how to appeal to your audience
Content is king — learn what your audience wants, how long your posts should be, when to post, and the style that works best
More than words — see how to increase readership with photos and podcasts, or experiment with videoblogging
Promote your blog — get going with RSS and Twitter and learn to track your stats
Blogging for dollars — put ads on your blog, form relationships with sponsors, and use affiliate programs to make a buck
Open the book and find:
The easiest way to get started
What makes a blog successful
Why you should include photos
Pros and cons of allowing comments
Spam-dodging secrets
Tips on increasing readership with forums
Business-boosting reasons to blog
Ten things every blogger should do
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Excellent overview of starting blogging with some reminders of issues and ethics and it includes a chapter on anonymous blogging with copious reminders of how difficult it is.