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Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great? Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don't. The findings include: Level 5 Leadership: A surprising style, required for greatness. The Hedgehog Concept: Finding your three circles, to transcend the curse of competence. A Culture of Discipline: The alchemy of great results. Technology Accelerators: How good-to-great companies think differently about technology. The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap.… (more)
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City, Fannie Mae, Freddie Mac
No shortcuts to success, continuous improvement, passion for your role are all good lessons from these books.
This is a hardheaded skeptic's book. What makes it so special is that it does not assign magic to anyone, neither to himself as a writer or to any of the officers interviewed. Collins exposes his own learning process and allows the reader to understand the nuance in the emphasis of each of his concepts as he spells out the skeptical questions that his research team posed and the deliberation they went through. Collins doesn't come off as a `guru' who has found some magic that only he and a handful of CEOs can see so much as a disciplined and curious leader of a research team struggling with difficult questions. So not only do you understand what he means as he moves from `chaos to concept', you also see arguments against his initial reasoning. And since he is dedicated only those conclusions supported by facts rather than fitting random companies into some grand theory we see exactly what he sees and why. There is none of breathless exuberance that characterizes so much of business writing.
What is most refreshing and reassuring about this book's studies is that it puts us back in a sensible framework for understanding long term success without making a fetish of `leadership' or `innovation' or `excellence' or other buzzwords. This is the kind of book that demonstrates the sort of objectivity possible in business - it doesn't obfuscate or take the position that there is something mysterious out there. Rather he makes the complex comprehensible and when the answers are simple, they are presented simply. He constantly checks and compares the difference between unsustainable and sustainable profitability. All of Collins' concepts lend themselves to the sorts of metrics upon which rugged methodologies can be built. This is more than a book of management theory; it is a learning tool, which explains itself. I cannot remember the last book where the appendices were as interesting (and sometimes more interesting) than the main text.
It might be corny to say so, but I think his findings are self-rewarding. Working from the premises put forth, it makes sense for smaller companies and organizations some of which might not even be businesses at all. `Good to Great' offers solid lessons among which are that it doesn't take more energy to behave smartly but it does take nerve. Collins dared to work smartly and has created a great book.
The pretext of this book is 'how do you
The team then interview and investigate the companies themselves and come up with some interesting and thought provoking findings. Out of these investigations come some concepts that will have enduring impact on management discourse - the most notable of which is the concept of a Level 5 leader (a person combining personal humility with professional will).
So why not a 5 star rating? The one weakness is the relatively lightweight approach to case study. From an academic perspective, this book repeats the same mistake made by so many other studies - it interviews only senior managers and makes too much use of media reports (written by journalists who talk to senior managers). Whilst I appreciate the access issues, good quality case study work involves a wider range of people and the theoretical conclusions of this book may - like its 'excellent' predecessor - unravel due to a failure to investigate any views other than those of managers.
The factors
I love Good to Great’s reliance on solid research and data demonstrating that what we think are the characteristics of great organizations — especially the idea of a dynamic genius in charge — are rarely effective in promoting real success.
Collins wrote a short follow-up, Good to Great in the Social Sectors, in 2005 — it treats the Good to Great concept in the context of non-profit organizations. But the original book contains all the foundational themes of Collins’ work.