Publication
London : Routledge, 2020.
ISBN
9780429325250
Collections
Notes
CONTENTS
List of figures
List of tables
Contributors
Acknowledgments
Disclaimer
Introduction – Irene Theodoropoulou and Johanna Tovar
PART I: Nationalism and country branding
Nationalism and politics
1: Enregistering the nation: Bolsonaro’s populist branding of Brazil—– Daniel N. Silva
2: The sociolinguistic saffronisation of India—– Jaspal Naveel Singh
3: "There is a wonderfully contrary spirit among the British people": Conservative MPs’ (un)successful branding of the British nation in the Brexit debate—- Nora Wenzl
Nationalism and diversity
4: The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru—– Gisela Cánepa Koch
5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile—– Ignacio López Escarcena
Nationalism and cosmopolitanism
6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding—– Katharina Klingseis
7: Singapore’s nation branding through language policy: 'Commercial nationalism' and internal tensions—– Luke Lu
8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan—– Juldyz Smagulova and Kara Fleming
9: The republic’s new clothes: Reimaging and branding a post-reunification Germany—– Johanna Tovar
Nationalism and time
10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events—– Jackie Jia Lou
11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022—– Irene Theodoropoulou
Nationalism and (in)authenticity
12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization—– Rebecca Carlson
13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape—– Jerry Won Lee
PART 2: Place and country branding
Place as branded destination
14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy’s moral capital—– Aurora Donzelli
15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives—– Kerrilee Lockyer
16: Social media branding: The case of Mykonos, Greece on Facebook—– Irene Theodoropoulou
17: Place branding in its place—– Asif Agha
Place as a tourism-related brand
18: Potential of destination branding for tourism promotion in Cameroon—– Evelyne N. Tegomoh and Jeff M. Molombe
19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France—– Adam Wilson
20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland—– Natalia Yannopoulou, Koblarp Chandrasapth and Darren Kelsey
Index
List of figures
List of tables
Contributors
Acknowledgments
Disclaimer
Introduction – Irene Theodoropoulou and Johanna Tovar
PART I: Nationalism and country branding
Nationalism and politics
1: Enregistering the nation: Bolsonaro’s populist branding of Brazil—– Daniel N. Silva
2: The sociolinguistic saffronisation of India—– Jaspal Naveel Singh
3: "There is a wonderfully contrary spirit among the British people": Conservative MPs’ (un)successful branding of the British nation in the Brexit debate—- Nora Wenzl
Nationalism and diversity
4: The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru—– Gisela Cánepa Koch
5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile—– Ignacio López Escarcena
Nationalism and cosmopolitanism
6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding—– Katharina Klingseis
7: Singapore’s nation branding through language policy: 'Commercial nationalism' and internal tensions—– Luke Lu
8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan—– Juldyz Smagulova and Kara Fleming
9: The republic’s new clothes: Reimaging and branding a post-reunification Germany—– Johanna Tovar
Nationalism and time
10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events—– Jackie Jia Lou
11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022—– Irene Theodoropoulou
Nationalism and (in)authenticity
12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization—– Rebecca Carlson
13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape—– Jerry Won Lee
PART 2: Place and country branding
Place as branded destination
14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy’s moral capital—– Aurora Donzelli
15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives—– Kerrilee Lockyer
16: Social media branding: The case of Mykonos, Greece on Facebook—– Irene Theodoropoulou
17: Place branding in its place—– Asif Agha
Place as a tourism-related brand
18: Potential of destination branding for tourism promotion in Cameroon—– Evelyne N. Tegomoh and Jeff M. Molombe
19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France—– Adam Wilson
20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland—– Natalia Yannopoulou, Koblarp Chandrasapth and Darren Kelsey
Index