Routledge Handbook of Public Diplomacy

CONTENTS
1. Rethinking Public Diplomacy in the 2020s
2. Public Diplomacy Before Gullion: The Evolution of a Phrase

Part 1: The Scope of Public Diplomacy: Key Practices
3. The Spectrum of Listening
4. Cultural Diplomacy
5. Exchange Programs and Public Diplomacy
6. International Broadcasting: Public Diplomacy as a Game in a Marketplace of Loyalties
7. Public Diplomacy Evaluation

Part 2: Public Diplomacy Applications
8. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy
9. Operationalizing Public Diplomacy
10. Communication Logics of Global Public Diplomacy
11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy
12. Crisis and Narrative
13. Country Branding: A Practitioner Perspective
14. The Changing Nature of Nation Branding: Implications for Public Diplomacy

Part 3: Public Diplomacy and Persuasion
15. Tactics of Social Influence for Use in International Conflicts
16. Credibility and Public Diplomacy
17. The Primacy-of-Culture in Influence: A Dissenting View

Part 4: Case Studies in Public Diplomacy
18. The United Nations’ Celebrity-Driven Public Diplomacy: Causes, Critiques and Trajectories
19. Diplomacy and Culture in the European Union Global Strategy
20. A Guide to Gastrodiplomacy
21. Diaspora and Diplomacy
22. The World Expo and Nation Branding
23. UNESCO Approaches to Public Diplomacy

Part 5: Global Approaches to Public Diplomacy
24. Four Seasons in One Day: The Crowded House of PD in the UK
25. German Public Diplomacy: Translating Domestic Discourses of Modernity and Culture, Past and Present
26. Public Diplomacy à la française
27. Japan’s Public Diplomacy
28. Communicating Confidence: China’s Public Diplomacy
29. Historical Memory and Public Diplomacy: The Case of Russia
30. Australian Public Diplomacy
31. Populism and Public Diplomacy: The Case of India
32. Korea’s Public Diplomacy
33. Israel: Countering Brandjacking
34. The Brazilian Approach to Public Diplomacy
35. Turkey’s Public Diplomacy In Flux: From Proactive to Reactive Communication
36. African Public Diplomacy: Between Deficiences and Potential
37. Public Diplomacy in Latin America: An Emerging Field of Practice?
38. Nation Branding in the Arab World

Part 6: Fresh Perspectives in Public Diplomacy
39. Ethics and Social Issues
40. Digital Public Diplomacy
41. Corporate Diplomacy
42. Exchanges as Good Propaganda
43. Public Diplomacy and Development Communication: Two Sides of the Same Coin?
44. Gay Rights are Human Rights: LGBTI Equality and U.S. Public Diplomacy
45. The Continuing Promise of the Noösphere and Noöpolitik: Twenty Years After