Bottled: How Coca-Cola Became African

CONTENTS
Introduction
1. All That Sparkles: How Coca-Cola Established a Foothold in South Africa
2. From Cape to Cairo: The Sun Never Sets on Coca-Cola
3. Know Your Country: How Coca-Cola Branded a Continent and Itself
4. The Link Between Old and New: Securing a License to Operate
5. A Catalytic Role Untold: Coca-Cola and the Undoing of Apartheid
6. Believe in Africa: Coca-Cola in the New Millennium
7. The Bottom Line: Weighing Coca-Cola’s Sustainability
Conclusion