Secrets of the Screen Trade: From Concept to Trade

Everyone in the industry -- from the 'D-girl' to the most powerful mogul -- is by now familiar with 'the three-act paradigm' and knows its rules. Ury has developed his own set of rules and guidelines that have been tested against hundreds of screenplays. These theories make up the core of this book. Ury covers everything from developing a marketable screenplay, to creating viable villains, to writing effective set pieces, to pleasing professionals readers and studio executives.