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Fantasy. Fiction. Science Fiction. HTML: In a vastly overpopulated near-future world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge transnational corporations. Advertising has become hugely aggressive and boasts some of the world's most powerful executives. Through advertising, the public is constantly deluded into thinking that all the products on the market improve the quality of life. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; colonists would have to endure a harsh climate for many generations until the planet could be terraformed. Mitch Courtenay is a star-class copywriter in the Fowler Schocken advertising agency and has been assigned the ad campaign that would attract colonists to Venus, but a lot more is happening than he knows about. Mitch is soon thrown into a world of danger, mystery, and intrigue, where the people in his life are never quite what they seem, and his loyalties and core beliefs will be put to the test..… (more)
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It is written in the first person and starts off well in plunging the reader into the viscous world of a board room struggle at the Fowler Schoken associates who we are told have achieved a corporations dream by merging a whole sub continent into a single manufacturing complex. Mitch Courtenay gets to be named head of the latest project which is to control advertising and production for a manned space flight to Venus. He has to juggle his new responsibilities which include fending off the resentment of other unsuccessful executives with his prolonged courtship of Kathy who blows hot and cold and at the moment seems to be trying to avoid any commitment. It is very much a sort of here and now scenario with any background to the rise of the conglomerate companies kept to a minimum as the novel is intent in taking off on its path through action and adventure country. Not only does Mitch have to fend off attacks from within the company, but there is also a rival conglomerate who will stop at nothing to achieve their ends and in addition there is an underground group of “consies” the WCA or World Conservation Association. In no time at all there are attempts on Mitch’s life and he finds himself stripped of all authority working as a labourer amongst the slave like conditions of much of the addicted population. The rest of the story is the struggle to regain his position and an unconvincing conversion to the “consies” cause.
The book paints a picture of a dystopian future with a small minority of executive figures manipulating the lives of the vast majority of addicted consumers, but too much is taken for granted as far as this reader was concerned. We get glimpses of this future world which seem to me to serve more as a convenient background for the thrills of the action adventure and the working of the plot. It is in keeping with much American science fiction of the time with the central premise that energy, hard work and a dare devil approach to life will lead to success. In my opinion this novel deserves its position as one that stands out from the crowd (early 1950’s science fiction) because of its plethora of ideas and glimpses of a believable future and the writing is decent enough, but it wasn’t much of a crowd. A thriller dressed up as science fiction or science fiction that wants to be a fast paced thriller, it seems to be caught between the two and so 3.5 stars.
The dystopian satire The Space Merchants ranks as one of the best Science Fiction novels of all time, compared in importance to Brave New World by some critics for good reason. Pohl (1919-2013) and Kornbluth (1923-1958) present a plausible world of extreme
Mitch Courtenay is a star-class copywriter at one of the most prominent and powerful ad agencies, Fowler Schocken. This puts him at the pinnacle of the agency and the corporate world that controls the U.S. (though he can only afford an apartment about the size of a closet). Through much skullduggery, the business process of the day, Fowler Schocken wins the right to colonize and then exploit the resources of Venus. Mitch gets the assignment of persuading consumers that Venus is a potential paradise, a place where they can have everything they can’t have on Earth. Mitch, though, faces two problems: his rivals within his own agency and a competing mega agency, and the desire to resume his relationship with Kathy before their one-year trial marriage contract expires. As Mitch ramps up the project and courts Kathy, he finds himself shanghaied, stripped of his identity and status, and shipped off to a food processing colony in Central America.
There he hooks up with the bane of the advertising and corporate elite, the consies. The consies, slag for conservationists, are an underground radical movement that stand in direct opposition to every thing the corporate elite promote. They seek a world with clean air and water and basic equality. He decides to join up as a ploy to get back to New York and reestablish himself at Fowler Schocken and take his revenge on his opponents. However, the table turns on him when he discovers that, among other things, Kathy is a leading consie and that the wedge between them has been his loyalty to a debased system. In the end, he wins back his leadership position and uses it to give Kathy what she most desires, the right to colonize Venus as a consie world. The novel concludes on Venus with their relationship restored, a new world growing, and Mitch as just an ordinary guy.
The pleasure of the novel isn’t so much the intrigue, of which there is plenty, but the graphic world portrayed by Pohl and Kornbluth, best epitomized by extreme branding and loyalty to brands and products like coffiest, a narcotic based version of coffee that like cigarettes addicts consumers from childhood to death. Even if you are not ordinarily a fan of the Science Fiction genre, you may enjoy the authors’ extrapolation of a consumerist society gone wild.
I don't know what I had expected, probably a space opera, but this sci fi book wasn't that. Some parts of its view of the future in which the United States society and government are run by advertising agencies made me laugh and
When I first read it, I found it to be a reasonably entertaining yarn, but somewhat dated. Looking back, I wonder whether I wasn't a bit naive in this assessment--in a society where the government helps companies make record profits at the expense of taxpayers and the environment, and those companies and their executives turn around and give massive contributions back to the politicians who run the government, Pohl and Kornbluth's vision of "the Senator from Du Pont" doesn't really seem so far fetched.
A
Published in 1952, the
It has a dystopian setting where the world is divided essentially in two parts. The producers and the
While the story is interesting in itself, I was more fascinated by the backdrop that Pohl and Kornbluth created with extraordinary flair and brilliance - and that too 59 years ago!
Let me just give you a glimpse of that world.
There is immense air pollution and people either use soot-extractor nostril plugs or a bulky oxygen helmet outdoors. Over population is a major problem and space is so dear that ordinary people sleep on stairs of high-rise buildings. Meat is grown chemically and harvested to feed ever growing population. Water is scarce and very expensive and so on.
Again consider the fact that this book was written 59 years ago, so it was really really way ahead of its time. And to top it all off, the tone is satirical.
A very strong 3 stars.
OK, at the risk of
The Conservationists were fair game, those wild-eyed zealots who pretended modern civilization was in some way "plundering" our planet. Preposterous stuff. Science is always a step ahead of the failure of natural resources. After all, when meat got scarce, we had soyburgers ready. When oil ran low, technology developed the pedicab.
And the picture Pohl and Kornbluth painted of a dystopic society was imaginative--even if I was sick of the gazillionth novel that tells us our future is soy burgers--although this should be forgiven because back then it might have been original. This was published in 1952. What made me lose patience actually is when the authors gave us a bit of the Consies (the Conservationists) Samizdat. The rift on demanding "planning of population, reforestation, soil-building, deurbanization, and the end to the wasteful production of gadgets" *clutches etablet* made me think of the Unabomber's treatise--and these are obviously supposed to be the good guys. The novel just stopped being even a little bit fun for me after absorbing that. I think if it had stuck to a satirical view of selling Venus, I'd have enjoyed it more, and even mulled over its points more. I think Sayers' Murder Must Advertise is a funnier, and more effective, critique of the advertising world. Bottom line: I can't honestly say I like this novel, even though I could see recommending it to a friend who finds this worldview more congenial.
This book was written 60 years ago, but it was seriously ahead of its time. To quote another Goodreads member, Nancy Oakes wrote:
"Awesome book! Hard to believe this was written like 50+ years ago, because it is so incredibly relevant to our modern times. For example: it takes a look at the dangers of imperialistic corporations & greed, the plight of workers and the ungodly conditions under which some of them have to work, the clear and unmistakeable division of class in society, the total lack of concern for the environment and the treatment of those who care about it and want change."
This book is frighteningly applicable to our current times. Pohl (the book was co-written with CM Kornbluth) was a true visionary. The satire is witty and funny. One scene that had me laughing was Mitch's dissing of Moby Dick due to its lack of advertising. LOL! My only complaint, and the reason I'm only giving it four out of five stars, is that the scene transitions are often lacking. You're in a scene and then, boom, something happens in the course of a sentence to radically change the plot and you're left picking up the pieces, trying to figure out what just happened. This occurs several times in the book and I found it very distracting. Nonetheless, it was a good, quick read and I heartily recommend this book.
A
Captalism and marketing gone wild.You drink the soda,it makes you crave potato chips, which makes you want the candy bar, then you crave the chips again.
Very up to date for a book written over 50 years ago.
When star ad-man Mitch Courtenay (a sure inspiration for Mad Men's Don Draper) lands the job of
Recent developments in lab-grown meat make this book's most famous episode (concerning a monster known as 'Chicken Little') more topical than ever. But this snappy, thrilling satire would be a treat anytime.
I did the love the book, but I can't give it 5 stars for the same weakness present in much science fiction: the authors create a highly intriguing universe, but the plot they set in motion sputters in comparison. A romance lies at the center of The Space Merchants, but it's not really very convincing. Further, the plot proceeds to an ending which is underwhelming.
Still, I'll remember this book for a long time.
Asides for the absence of wireless technology it would be hard to say this novel wasn't written today; it's a gloomy view of the future that seems closer today than in the 1950s in view of
The story involves an advertising agency that steals an account from another firm for the habitation & colonisation of planet Venus, meanwhile the country struggles under the attacks of the World Conservationist Association who believe that reckless exploitation of natural resources has created needless poverty and human misery which will mean the end of human life on Earth if it continues unchecked.
There's a sequel called 'The Merchants War' also.
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Omslaget viser et højhus og et luftfartøj, der mest ligner et luftskib
Indskannet omslag - N650U - 150 dpi
Oversat fra amerikansk "The space merchants" af Jannick Storm
Cyril M. Kornbluth
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813.54 |