Status
Available
Call number
Publication
LONDON : PORTFOLIO PENGUIN, 2010.
Description
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
User reviews
LibraryThing member GShuk
It felt like listening to a business expert mentor you with his experiences. To be polite you listen to the mentor tell you things you already know waiting for the new stuff. The stories were interesting and even the things you already knew he sheds some new light there. While I liked many of his
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examples an abbreviated version would be best. Show Less
Awards
Axiom Business Book Award (2009)
Language
Original publication date
2008
ISBN
1591843200 / 9781591843207