Status
Available
Call number
Publication
Simon & Schuster (2016), Edition: 1, 272 pages
Description
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Awards
Language
Pages
272
Original language
English
ISBN
1476759693 / 9781476759692
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