Why Choose This Book?: How We Make Decisions

One of the leading thinkers in the computational neuroscience revolution offers a brilliant new perspective on the mind's decision-making process. Why do we make the choices we make? How can science explain free will? Why do we make choices that go against our own biological best interests? Where do values come from? What role do emotions play? From how we decide what we consume to the romantic, ethical and financial choices we make, Read Montague guides readers through a new approach to the mind that is both entertaining and illuminating.