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A new framework for considering how all media constantly borrow from and refashion other media. Media critics remain captivated by the modernist myth of the new: they assume that digital technologies such as the World Wide Web, virtual reality, and computer graphics must divorce themselves from earlier media for a new set of aesthetic and cultural principles. In this richly illustrated study, Jay David Bolter and Richard Grusin offer a theory of mediation for our digital age that challenges this assumption. They argue that new visual media achieve their cultural significance precisely by paying homage to, rivaling, and refashioning such earlier media as perspective painting, photography, film, and television. They call this process of refashioning "remediation," and they note that earlier media have also refashioned one another: photography remediated painting, film remediated stage production and photography, and television remediated film, vaudeville, and radio.… (more)
User reviews
It is unfortunate that this book was published just on the cusp of many cultural events and artefacts that would have made it a stronger text, and perhaps gone a long way to proving many of its main hypotheses. Soon after it was published, movies like 'The Matrix' and 'Final Fantasy: The Spirits Within' were released. MUDs and MOOs gave way to the networked communities of Web 2.0 - social media. TiVo was born. Self-referential reality TV started to become wildly popular. 'The Sims' became the best-selling videogame of all time. 9/11 happened.
Considering all of the above, you can't help but read this book and feel disappointed. There was so much it could have tackled, so much for it to analyse, dissect and get its teeth into, if only it had been written even a year or two years later down the line. As it is, its left for us to fill in the gaps, to think about how the years of, say, 1999-2004 changed so profoundly the way we mediate, remediate and define ourselves in relation to the remediated/hypermediated world around us.